Tell us about Inilex and the products that are offered.
Inilex® is a leading provider of aftermarket telemetry solutions for vehicles, powersports and watercraft. Its flagship product is SkyLINK, which offers guaranteed theft-protection by using an advanced combination of GPS, wireless and satellite technologies to track stolen vehicles in real time. SkyLINK far exceeds the reach and functionality of outmoded services based on radio frequency (RF). In conjunction with its industry-leading technology, SkyLINK also has unprecedented relationships with law enforcement agencies, which enables car thieves to be apprehended within minutes, and the vehicle recovered before it is damaged. Inilex also offers SkyLINK PROTECT, a value-added service that allows users to track and monitor their vehicles in real-time from their computers. Owners can use SkyLINK PROTECT to track the car’s speed, location and battery levels, as well as to set alert-based thresholds for all three. This is particularly valuable to concerned family members of teen or elderly drivers, as well as small businesses needing to track their fleets. In addition, SkyLINK PROTECT has a free mobile application, so users can take advantage of the services right on their smartphone, tablet or cellular devices.
Inilex recently introduced SkyLINK Powersport, a version of SkyLINK designed to track motorcycles, ATVs, boats and other sporting vehicles, ensuring that owners have peace of mind even when their vehicle is stored elsewhere.
SkyLINK services are sold through dealerships nationwide. In addition to offering excellent theft recovery for consumers, SkyLINK offers dealers several advantages. Many dealers rely on SkyLINK PROTECT for inventory management and even to secure more favorable financing from banks. Also, Buy Here-Pay Here dealers, Inilex offers a platform of products to help ensure asset management.
Inilex has been offering industry-leading theft recovery solutions since 2003, and today is one of the most successful vehicle monitoring and theft-recovery companies in the country.
How does Inilex’s product work and how does it differ from other theft recovery products?
SkyLINK uses GPS technology to track and monitor vehicles in real-time. When purchased, the discreet SkyLINK device is installed in a hidden location in the car, preventing would-be thieves from tampering with it. If the vehicle is stolen and the owner files a police report of the crime, SkyLINK’s team of trained experts are available 24/7 to track the vehicle anywhere – whether it’s moving, parked or even hundreds of miles away. Within seconds, SkyLINK will track the vehicle and notify the local authorities of the vehicle’s whereabouts. Because SkyLINK is able to track a stolen car while it’s moving and within seconds of it being stolen, the police respond to SkyLINK and the victim with “Level 1: Crime in Progress” action, meaning police act quickly to find and recover the car and apprehend the suspect.
Both SkyLINK’s technology and its methodology are superior to other theft-recovery devices. GPS technology far exceeds outdated RF-based technology, which is what devices have historically used. Radio waves, which send out a beacon call when a car is stolen, are ineffective today because the vast majority of police cruisers no longer have the necessary receivers to track the beacon. Most have phased it out in favor of GPS systems. RF devices are also limited in their coverage areas, preventing vehicle recovery if the car has been taken a great distance. SkyLINK’s access and relationships with local law enforcement also give it another advantage. When a car was stolen in the past, police were notified after the fact and may not even have started to pursue the case until a day or two later. By then, the car would be gone and recovery would be unlikely. But, with SkyLINK, cars can be tracked within seconds of being stolen and they are considered a “crime in progress,” prompting police to act quickly. Because it is the best technology available and because of their access and relationships with local law enforcement, Inilex guarantees SkyLINK owners’ cars will be recovered.
Who are your target markets and the message you want to express to them?
SkyLINK is targeted toward two specific markets: consumers and dealers. For consumers, the message is that SkyLINK is the industry’s best theft recovery device and guarantees your vehicle will be recovered. It is an affordable product that provides incredible peace-of-mind and reduced insurance costs, while also offering additional benefits such as the ability to track and monitor teen drivers, elderly drivers, or even small fleet of cars. What’s more, SkyLINK stays with the vehicle for its lifetime, so it offers resale value. Consumers should ask for SkyLINK when they purchase a new or used car.
For dealers, SkyLINK represents several advantages. First, SkyLINK is a truly useful and valuable F&I product, unlike many on the market today. Customers respond favorably to the product and it presents financial upsides for dealers. In addition, dealers themselves can take advantage of SkyLINK for everything from inventory and asset management, to ensuring cars have enough battery life for test drives. Buy Here-Pay Here, used and new cars dealerships nationwide are beginning to stand-up and take note of all the advantages SkyLINK offers to their top line and bottom line.
What channels do you use to sell your products?
SkyLINK is available for purchase and installation through new and used auto dealerships nationwide. Motorcycle and other powersport dealerships offer SkyLINK Powersport devices. Customers with SkyLINK can purchase add-on features including SkyLINK PROTECT via the Web at www.mysky-link.com.
Looking back over the past five years, how has the theft recovery industry changed and how do you see it changing in the future?
Theft recovery devices and vehicle monitoring have become more common – and more effective – over the past few years. One reason is that GPS technology has greatly improved and companies with the ability to leverage it, like Inilex, are finding that the market is greatly accepting of it. In addition, the economic landscape has made more consumers realize the favorable return-on-investment (ROI) of SkyLINK. The cost of a stolen car can run into the thousands of dollars when one considers replacement costs, deductibles, lost personal items, time off of work, rental car costs and even higher insurance premiums. Consumers are looking for smart ways to protect their money and assets, and SkyLINK is one of them.
Lastly, dealerships are being more selective in the F&I products they chose to offer customers. More and more dealerships are realizing that customers are better educated about aftermarket products and are demanding true value from them. This is moving dealerships toward high-value, proven products like SkyLINK.
These trends will continue into the future:
- Consumers demanding more value and proven ROI, leading dealerships to offer the best after-market products.
- Consumers wanting more information and control over their cars, including real-time vehicle monitoring so they can locate their car, its speed and its recent stops in real-time.
- Dealers looking for more intelligent vehicle management solutions that help drive efficiency and lower costs within the dealership.
What technology or services do you believe will drive your future success?
Telematics technology is leaning toward more vehicle monitoring, including diagnostic monitoring. This benefits consumers because they would have more knowledge if the car were about to need service/repair, and it helps dealerships because they could proactively notify customers about a potential service issue. In addition, consumers are becoming more accustomed to real-time monitoring of their cars. And they want the information on their smart phone or other hand-held devices. SkyLINK is going to continue to lead the market in developing more features, solutions and convenience surrounding vehicle monitoring. These technologies will continue to bolster the company’s success.