Tag Archive | "vAuto"

ADT Names 2016 Dealers’ Choice Award Winners

TORRANCE, Calif. — The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Voters must write in the name of each provider and score them in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“This year’s winners include Dealers’ Choice Awards regulars as well as a number of new companies that have emerged as major players in a variety of categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “But they all have one thing in common: They have earned the loyalty and praise of dealers, and they deserve our congratulations.”

The 2016 Dealer’s Choice Awards winners are:

New-Vehicle Lead

Used-Vehicle Lead

  • Diamond: Autotrader
  • Platinum: Cars.com
  • Gold: CarsDirect

Special Finance Lead

  • Diamond: CarsDirect
  • Platinum: DealerLink
  • Gold: Auto Credit Express

Digital Marketing

  • Diamond: Digital Air Strike
  • Platinum: ELEAD1ONE
  • Gold: eBizAutos

Website Provider

  • Diamond: eBizAutos
  • Platinum: VinSolutions
  • Gold: Dealer.com

Chat Provider

  • Diamond: ActivEngage
  • Platinum: Client~ConneXion
  • Gold: Contact At Once!

Mobile Media

  • Diamond: Dealer.com
  • Platinum: eBizAutos
  • Gold: Dealer Synergy

Social Media Management

  • Diamond: Ally
  • Platinum: Naked Lime
  • Gold: DealerClickz

Reputation Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: CDK Global
  • Gold (tie): DealerRefresh
  • Gold (tie): DMEautomotive

Direct Mail

  • Diamond: ProMax Unlimited
  • Platinum: Action Integrated
  • Gold: Strategic Marketing

Virtual BDC

  • Diamond: ELEAD1ONE
  • Platinum: DealerStrong

Online Inventory Listing Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: eBizAutos
  • Gold: Auction123

Inventory Management

  • Diamond: Dealertrack
  • Platinum: vAuto
  • Gold: FirstLook Systems

Hiring and Recruitment

  • Diamond: GSFSGroup
  • Platinum: Hireology

Sales Training

  • Diamond: Ziegler SuperSystems
  • Platinum: Ally
  • Gold: Joe Verde Group

Internet Training

  • Diamond: Dealer.com
  • Platinum: Dealer Synergy
  • Gold: Ally

Compliance Training

  • Diamond: American Financial & Automotive Services (AFAS)
  • Platinum: United Development Systems Inc. (UDS)
  • Gold: Mosaic Compliance Services

F&I Training

  • Diamond: United Development Systems Inc. (UDS)
  • Platinum: American Financial & Automotive Services (AFAS)
  • Gold: Reahard & Associates

Special Finance Training

  • Diamond: DealerStrong
  • Platinum: NCM Associates
  • Gold: Ally

Fixed Ops Training

  • Diamond: DealerPro Service Solutions
  • Platinum: CDK Global
  • Gold: The Cardone Group

F&I Products

  • Diamond: IAS
  • Platinum: RoadVantage
  • Gold: National Auto Care

Service Contract

  • Diamond: CNA National
  • Platinum: Protective Asset Protection
  • Gold: AUL Corp.

Service Contract Reinsurance

  • Diamond: Portfolio
  • Platinum: GSFSGroup
  • Gold: CNA National

F&I Desking Software

  • Diamond: ProMax Unlimited
  • Platinum: Reynolds and Reynolds
  • Gold: Dealertrack

F&I Technology

  • Diamond: F&I Express
  • Platinum: MaximTrak
  • Gold: StoneEagle


  • Diamond: ProMax Unlimited
  • Platinum: ELEAD1ONE
  • Gold: Reynolds and Reynolds


  • Diamond: Dealertrack
  • Platinum: Reynolds and Reynolds
  • Gold: Auto/Mate

Data Mining

  • Diamond: ELEAD1ONE
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert

Online Auction for Purchasing Inventory

  • Diamond: Manheim
  • Platinum: SmartAuction
  • Gold: ADESA

Traditional Auction

  • Diamond: Manheim
  • Platinum: ADESA

Prime Captive Finance Company

  • Diamond: GM Financial
  • Platinum: Honda Financial Services
  • Gold: Toyota Financial Services

Prime Non-Captive Finance Company

  • Diamond: Ally
  • Platinum: Chase
  • Gold: Wells Fargo

Subprime Finance Company

  • Diamond: Wells Fargo
  • Platinum: Regional Acceptance
  • Gold: Capital One

Biweekly Payments

  • Diamond: U.S. Equity Advantage
  • Platinum: SMART Payment Plan
  • Gold: Economic Advantages Corp. (EAC)

More detail about this year’s awards will appear in a Special Awards Section in the July issue of Auto Dealer Today. The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.

For sponsorship opportunities, contact David Gesualdo via email hidden; JavaScript is required or at (727) 947-4027.

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Haystack, vAuto Partner to Improve Search Marketing Results

FORT MYERS, Fla. — Haystak Digital Marketing and vAuto are integrating Haystak’s Dynamic Inventory Tool with vAuto’s provision pricing data to tailor advertising to the customer in order to improve the effectiveness of search marketing campaigns.

Potential car buyers are shown ads which directly relate to the kinds of cars they are searching for online. These ads include vehicle-specific condition, mileage and pricing data tailored to the customer’s searches.

“With the vAuto data, we know if a vehicle is priced above or below the market and whether its mileage is lower than competing units,” said Duncan Scarry, founder of Haystak. “By bringing this data into our tool, we can generate pay-per-click ads that emphasize a car’s specific strengths.”

In a test group comparing search results from 18 vAuto dealers using Haystak’s inventory tool to 700 other dealers in Google’s ad network, the targeted advertising for vAuto dealers showed improved results, according to Haystak.

“The performance of their search advertising outpaced other dealers by substantial margins in our year-over-year comparisons, affirming our belief that consumers respond to pay-per-click ads that are highly relevant to their used vehicle buying preferences,” said Scarry.

The test showed that vAuto integrated dealers saw a more efficient cost-per-click on their ads than other dealers. Typically, cost-per-click rates increase for advertisers because of competition for advertising placement. With tailored ads, placement was less important and dealers were able to spend less while still having effective ads.

Click-through ratio, or the amount of times an ad was clicked on verses the times it was shown, was improved by 98% in vAuto ads. This is in contrast to the click through ratio of other dealers which improved by 57% in the same period.

Cost-per-Lead dropped by 13% while comparable dealers saw increases of 6%. The vAuto dealers benefited from the integration of market data which allowed the Dynamic Inventory Tool to adjust bidding strategies to fit specific vehicles, according to Haystak.

There was also a 25% increase in conversion rates during the test period. Conversion rate measures the calls and emails that result from click-throughs on pay-per-click ads.

“These initial results tell us that search engine marketing for used vehicles can be a cost-effective way for dealers to meet their objectives to increase sales and maximize gross profits,” said Dave Pollak, vAuto founder.

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Cox Acquires 25% Stake in AutoTrader Group

Atlanta and Providence, R.I. — Cox Enterprises Inc. and Providence Equity Partners announced a definitive agreement by which Cox will acquire Providence Equity’s 25% equity interest in AutoTrader Group. Cox Enterprises now holds a 98% stake in AutoTrader Group, with the remainder being held by current and former employees. Financial terms of the transaction were not disclosed.

“With more than 32 million monthly visitors to our industry-leading sites, AutoTrader.com and KBB.com, AutoTrader Group continues to grow as a trusted and valued online automotive resource for customers across the nation. Our portfolio of media advertising and software products serves more than 27,000 dealer relationships, and we are confident we will continue to lead the way in connecting automotive dealers with the car-buying public,” said Cox Enterprises’ President and CEO John Dyer. “We have greatly appreciated Providence’s strong contributions to the company’s exceptional performance as a partner in this growth.”

Providence Equity acquired a 25 percent stake in AutoTrader in 2010 to help accelerate the company’s growth. Since that time, AutoTrader acquired Haystak Digital Marketing, HomeNet Automotive, Kelley Blue Book, vAuto and VinSolutions. The collective companies now constitute AutoTrader Group.

“We are extremely gratified to have partnered with Cox and the AutoTrader team,” said Providence’s Managing Director Michael Dominguez. “Through strategic acquisitions and the introduction of dealer software solutions, they have advanced the original vision of the company and created a game changer. We are proud to have contributed to its growth and believe the company has a very bright future ahead.”

AutoTrader Group operates a digital automotive marketplace and provides marketing and software solutions to automotive dealers throughout the United States. The company touches more than 62% of in-market automotive shoppers. AutoTrader Group also holds a 21.8% stake in Bitauto, a provider of Internet content and marketing services for China’s automotive industry.

“Since we launched AutoTrader.com 15 years ago, we have worked tirelessly to meet the needs of our customers by expanding our online and software products. With this acquisition, Cox Enterprises and AutoTrader Group will continue to look for opportunities to grow our leadership position and further innovate ways to meet the needs of car buyers,” said Dyer.

Cox Enterprises also owns and operates Manheim, a global provider of vehicle remarketing services. It registers nearly eight million used vehicles annually, facilitating transactions representing more than $50 billion in value.

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vAuto Launches Inventory Management And Pricing System For New Cars

Oakbrook Terrace, Ill. – vAuto launched Conquest, an inventory management and pricing system, to help dealers improve sales, profitability and transparency in their new vehicle departments.

“Conquest marks the dawn of an exciting, new day for vAuto, dealers and consumers,” said Dale Pollak, vAuto founder. “For the first time, dealers will have comprehensive, competitive market intelligence to make new vehicle pricing and stocking decisions that reflect consumer demand and desire. In short, Conquest gives dealers a new way to win in new vehicles — one that provides more clarity and less confusion for consumers,
and improved sales and profitability for dealers.”

The Conquest system, which will officially debut at the upcoming National Automobile Dealers Association (NADA) convention and trade show in New Orleans in January, represents vAuto’s entry into the new vehicle market.

“We’ve helped a lot of dealers harness the power of real-time market data to transform their used vehicle operations and performance,” Pollak said. “Conquest will change the game in new vehicles, just as our Provision system has changed the game in used vehicles.”

Powered by vAuto’s Live Market technology, Conquest helps dealers:

See all competitive new vehicle opportunities and threats. Conquest gives dealers the first-ever complete view of competing in-brand and off-brand new vehicles and prices available in the market. “With Conquest, dealers will have the ability to see what is and isn’t available for sale in the market and adjust their new vehicle retailing game plans accordingly,” Pollak said.

Improve factory allocations and inventory turns. Conquest shows dealers the exact colors and configurations of new vehicles that sell best (and worst) in their markets. “Every dealer wants to minimize the number of slow-selling new cars they carry,” Pollak said. “Now, they have a way to fully achieve this objective. Conquest’s market supply and demand data helps dealers accurately align their new vehicle inventory and pricing to the market, enabling them to retail more of the best-selling vehicles in less time.”

Promote credible and transactable prices. “Through integrations with AIS Rebates and Kelley Blue Book, Conquest helps dealers embrace the higher level of pricing transparency today’s buyers expect,” Pollak said. “With Conquest, dealers can promote their ‘best deal’ with confidence, knowing the system will automatically generate market credible prices and account for every available incentive and rebate.”

Increase new vehicle profit margins. Conquest seeks to fix what many dealers believe is a broken new car business model, where competitive battles translate to little or no profitability and customer dissatisfaction. “Conquest gives dealers the opportunity to stock better cars, offer better prices and provide a better, more transparent customer experience,” Pollak said. “Dealers who achieve this strategic trifecta will enjoy improved customer satisfaction, sales and profitability.”

The Conquest system also fulfills dealer requests for a new vehicle inventory management and pricing solution from vAuto. “It’s extremely gratifying to know that Conquest delivers exactly what dealers have asked for—a system that gives them a greater degree of control to restore the profitability and vitality of their new vehicle departments,” Pollak said.

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