Tag Archive | "Sales"

National Automotive Experts/NWAN Welcomes Ryan Nelson to their Sales Management Team


STRONGSVILLE, Ohio – National Automotive Experts/NWAN is proud to welcome Ryan Nelson to their sales management team as the National Sales Manager.

Prior to joining NAE, Nelson worked as an Executive Vice President for Spencer Re. Nelson started his professional career selling cars in 1995.   His diverse background includes working with Bridgestone Firestone as a District Manager, Zurich Direct Markets as an Account Executive and Regional Sales Manager, and Cunningham Lindsey as Senior Vice President of Business Development.

“We are extremely excited to have Ryan as part of our team,” says David Neuenschwander, Vice President of National Automotive Experts. “Ryan has an extensive background in the automobile industry with proven history of leading sales teams and driving top line growth. Ryan’s talent and experience will help ensure that we continue to deliver on our promises. He is driven to be the best and will be counted on to lead our sales team as we help our customers grow their business.”

“I have known of NAE/NWAN and their success for many years, and feel honored to be joining such an accomplished team,” says Nelson. “I look forward to working with our strategic partners and helping them accomplish their goals.”

National Automotive Experts is a leading provider of auto, RV, and powersport F&I products. For more information on National Automotive Experts, visit www.nationalautomotiveexperts.com or call 877.222.1645.

Posted in P&A NewsComments (0)

Top Closers Avoid Industry Jargon, CDK Global Finds


HOFFMAN ESTATES, Ill. — CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, the company found, was not high on the list of words used by top performers.

In its “Language of Closers” research, CDK analyzed the email responses from auto dealers to pinpoint the words and phrases most likely to result in car sales, according to the company.

“People tend to assume that positive words like ‘love’ and ‘amazing’ will be the most persuasive to potential car shoppers,” said Jason Kessler, data scientist at CDK. “Our research found the opposite and proved that dealers who used proactive language articulating clear next steps for action in their email were the highest closers. Car shoppers need to be guided through the process and the research supported using language to help them on their journey.”

What the study found was the importance of guiding customers through the buying process. Phrases like “give me a” and “feel free to” were more often used by low-closers. Phrases that begin with those words, according to the study, were ineffective because they put the onus back on the shopper.

The word that most high closers used was “provide.” This word was used mostly in the context of sharing information, the study found. “Vehicle descriptions, details about the buying process and quotes all help the shopper gain a better understanding so they can feel secure in taking the next step,” the study stated.

Low closers also tended to use words like “body style” and “options.” The correlation between these words and low closers seemed to indicate that jargon and industry terms are not persuasive when used to answer shopper questions, according to the study.

“This research is exciting because it is so actionable,” said Kessler. “By focusing on communication styles that shoppers prefer, dealerships can improve their effectiveness and sell more cars.”

Posted in Auto Industry NewsComments (0)

RoadVantage Celebrates Fifth Year of Record Growth, Announces Executive Promotions


AUSTIN – RoadVantage, the fastest-growing provider of F&I programs for the automotive industry, marked its fifth year of record growth by announcing promotions for three executives. RoadVantage reported a 72-percent increase year-over-year in new dealers actively selling RoadVantage programs, and a 51-percent increase in new agent signups for the same period, while maintaining service levels at 97 percent of claims approved in eight minutes or less.

“I attribute our record success over these five years to our innovative focus on the customer experience,” said RoadVantage CEO Garret Lacour. “We offer a complete line of powerful F&I products, but where the rubber meets the road is in our customer service. This is what makes dealers and agents so excited to work with us.”

In May, RoadVantage won a Platinum Dealers’ Choice Award for F&I Products – its second year in a row to win an award in this category – and in April, RoadVantage introduced the market’s first GPS System bundled with a theft protection benefit.

RoadVantage also announced promotions for three key executives: Bradford Blizzard, a 30-year F&I industry veteran, was promoted to National Vice President of Sales, Michael Scotty has been promoted to Senior Vice President of Operations, and Melissa Anderson is now Vice President of Marketing.

“With the explosive growth we’ve experienced, this is an exciting time to be with RoadVantage,” said Blizzard. “No one else can match what we offer, from products to service, and it all starts with our company culture: everyone here is passionate about making a difference for our customers.”

Bradford Blizzard began his automotive career in 1982 at a dealership before transitioning to the consulting side of the business, after which he served as VP National Account Manager with Safe‐Guard. As National VP of Sales for RoadVantage, Blizzard oversees the regional vice presidents’ sales efforts in conjunction with driving sales at a national level. Blizzard was part of the “Profit Opportunities” panel last month at the 2016 Agent Summit.

Michael Scotty brings to RoadVantage more than 20 years in business development and operations management. At RoadVantage, Scotty oversees the internal operations of multiple departments to ensure corporate objectives are met.

Melissa Anderson has more than 20 years of experience in marketing communications and oversees the advertising, public relations, direct marketing, events, online marketing and social media for RoadVantage, working to build brand awareness and loyalty through all marketing channels.

Posted in P&A NewsComments (0)

Easycare Appoints Rob Mirra as National Director of New Business


Norcross, Ga. – EasyCare, the leading independent provider of automotive ownership benefits and dealer services that help dealers create more passionate employees and customers, has appointed Rob Mirra as National Director of New Business Opportunities. Mr. Mirra will be leading the building of new EasyCare relationships with dealerships across the nation who are interested in creating a better experience for their employees and customers, and driving more opportunity for success in every area of the dealership that touches the customer.

“Rob has a unique way about him that truly engages people. The relationships he builds last for years and we are excited to bring his special personality and talents to the EasyCare family. People engage with Rob because of his direct and honest approach, and his intense desire to help others succeed. Rob’s a perfect fit for our culture here at EasyCare” said Larry Dorfman, CEO of EasyCare.

Mirra brings with him over ten years of automotive experience. Having worked through the ranks as a sales person, F&I Manager, General Manager and owner of dealerships, he’s gained comprehensive insight into the industry on a grand scale. Prior to joining EasyCare, he was Executive Manager and Partner at Henderson Hyundai, and before that National Sales Director at Hyundai Capital America where he was primarily responsible for insurance, commercial credit and finance.

Mirra has served the public for many years as a veteran of the US Army and as a police officer for the Newport News Police Department.

“What I’m mostly excited about working at EasyCare is that we’re introducing a completely different approach to working with dealerships. Finance and insurance doesn’t start in the F&I office anymore. It starts at the first contact with the customer. Our business is more of a partnership and we help dealers engage their customers at every touch point. It’s a lot more personal,” said Mirra. “It’s important to continuously seek out new ways to fulfill the needs of our dealers and provide the most positive experience for their employees and their customers.”

Posted in P&A NewsComments (0)

KBB Predicts Record Sales in April


IRVINE, Calif. — Kelley Blue Book said this week it expects new-vehicle sales to grow by 4% compared to the same-year period in 2015. The expected growth should deliver record new-vehicle sales of 1.51 million and a SAAR of 17.5 million.

Retail sales, the firm said, are expected to account for 80.3% of volume this month, down from 80.9% in April 2015.

“Following a disappointing March, we expect sales to get back on track in April with the SAAR in the mid-17 million range,” said Tim Fleming, analyst for Kelley Blue Book.  “Increased fleet sales and rising incentive spending among automakers remain the factors to watch, but retail demand appears to be holding steady, signaling the industry’s strong run isn’t over quite yet.”

Compact SUVs/crossovers, mid-size cars, full-size trucks and mid-size SUVs / crossovers should also realize volume growth this month, according to KBB. Compact cars, however, are expected to be lone segment to show a decrease in volume compared to the same time last year.

Posted in Auto Industry NewsComments (0)

Anderson, Horsager to Deliver Agent Summit Keynotes


LAS VEGAS — Organizers of Agent Summit have confirmed that sales and leadership experts Dave Anderson and David Horsager will serve as the keynote speakers for this year’s event, which is scheduled for May 9–11, 2016, at the Venetian Palazzo Las Vegas.

“For those who have experienced Agent Summit, you know the keynote speakers are always dynamos in their field, whether it be business expertise, motivational sales tips or the like,” said Randy Crisorio, president and CEO of United Development Systems Inc. (UDS) and chair of the event’s advisory board. “This year is no exception, as we expect to raise the bar to new levels with Dave Anderson and David Horsager. I believe agents will leave these two sessions knowing the secret handshake that turns into cash!”

Anderson is the founder of LearntoLead and an auto retail veteran. His presentation, “Mastering the Art of Execution” on Tuesday, May 10, at 9:10 a.m., will be sponsored by EasyCare and GWC Warranty.

Horsager is the bestselling author of “The Trust Edge” and a nationally recognized leadership trainer. His keynote will begin at 9:10 a.m. on Wednesday, May 11, and is sponsored by Agent Entrepreneur.

To view the full Agent Summit agenda, which also includes pre-conference events and educational sessions dedicated to Technology, Compliance, Training, Coaching & Development, Profit Opportunities and Selling to Dealers, click here.

Registration, hotel and travel information for Agent Summit is available at the event’s website as well as by phone, fax and email.

Posted in P&A News, Summit UpdatesComments (0)

Page 2 of 1012345...10...Last »
css.php