DALLAS – The StoneEagle Group has joined DealerTrack’s OpenTrack program. The OpenTrack program provides StoneEagle customers with real-time bi-directional access to a dealership’s data, increasing operational efficiency and profitability.

OpenTrack’s six touch points into the Dealer Management System (DMS) will allow StoneEagle to deliver optimum performance and results to dealers using the DealerTrack DMS. The OpenTrack program gives dealers the flexibility to use solutions delivered by StoneEagle or any third-party application they desire to meet the unique needs of their business.

“StoneEagle is pleased to participate in the OpenTrack program to deliver the highest levels of security, reliability and scalability to our customers,” said Jason Gillette, director of sales and marketing, StoneEagle Group. “The OpenTrack program will enable StoneEagle to increase efficiencies and performance for dealers using the DealerTrack DMS. In addition, the OpenTrack program has been very easy to work with and completely reliable.”

“We are delighted to welcome StoneEagle to the growing list of technology vendors participating in the OpenTrack program,” said Rich Holland, vice president and general manager, DealerTrack DMS. “OpenTrack represents the realization of our vision of an open platform that enables dealers to choose any third party solution they want without sacrificing the efficiency benefits of real-time integration with their DMS.”

LAKE SUCCESS, N.Y. – DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc., provided an update on the success of its OpenTrack program, which gives dealerships and participating third-party solution providers real-time and bi-directional access to data within the DealerTrack Dealer Management System (DMS).

Since its launch last year, the OpenTrack initiative has been received with significant enthusiasm by many of the industry’s most prominent technology vendors – over 130 vendors have expressed interest in participating in the program. As a result, solution options featuring seamless, secure integration with the DealerTrack DMS are now available across virtually every segment of dealership operations. To mention just a few, DealerTrack has executed OpenTrack agreements with the following providers:

• CRM – DealerSocket, VinSolutions, eLEAD, iMagiclab, The Higher Gear Group
• Desking – Advent Resources, ProMax
• Menu – MenuVantage, Ristken Software, MaximTrak
• Multi-channel marketing – DME, @utoRevenue, DealerMine, Intelligent Automotive Advertising (IAA)
• Service appointments – Xtime, AutoEforms, TimeHighway

 Of course, the DealerTrack AAX inventory management platform and other DealerTrack solutions are also integrated.

“Our dealers have expressed great support of our OpenTrack strategy and we are working as fast as possible to get all partners connected,” said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. “The partners share and support our commitment to creating an effective, easy and affordable integration platform for our mutual dealer customers. OpenTrack clearly substantiates our vision of an open platform approach designed to give dealers the maximum flexibility to use the solutions that best meet their needs.”

“The OpenTrack program has enabled us to take our enhanced CRM functionality to a whole new level,” said Doug Kinney, CEO of VinSolutions. “Our customers with the DealerTrack DMS can now take advantage of real-time, bi-directional integration made possible by OpenTrack, allowing them to make critical decisions based on the most timely and accurate information available. In addition, the OpenTrack platform has been very easy to work with, and completely reliable from a systems standpoint.”

Additionally, some of the nation’s leading dealer groups have selected OpenTrack as the integration portal for their proprietary application development. For example, the Rydell Group, which operates 64 dealerships, is using OpenTrack to increase their operational efficiency and profitability. The increased flexibility dealerships get with the OpenTrack solution allows them to use a wide variety of software vendors that meet their specific needs.

SWEDESBORO, N.J. — The DataCube, a division of Dominion Dealer Solutions, has formed a partnership with software provider DealerTrack, and created the integrated solution OpenTrack software, which interfaces with the DealerTrack Dealer Management System (DMS).

Using its OpenTrack integration solution, DealerTrack will provide The DataCube with seamless, secure integration and real-time, bi-directional access to data in the DealerTrack’s Arkona DMS.

“Utilizing The DataCube and its OpenTrack integration, we now can explore real-time inventory integration from the DMS to consumer-facing Web sites such as XIGroup, Dealerskins or Dealer Specialties,” said Glen Garvin, group general manager, Dominion Dealer Solutions. “This is a win-win for dealers, giving dealers the flexibility to use best-in-class solutions, while providing third-party vendors such as The DataCube with secure, bi-directional integration.”

The DataCube provides a software solution for companies that assist dealers in marketing and utilizing their DMS data.

“With OpenTrack, we are truly delivering on our promise to the marketplace that the DealerTrack DMS is an open and cost-effective platform,” said Raj Sundaram, senior vice president, solutions and services group at DealerTrack.