Tag Archive | "mobile menu system"

IAS Unveils New Mobile Menu Extension

Austin, Texas – IAS, a leading provider of F&I aftermarket programs to automobile dealerships, revealed its mobile menu extension to their SmartMenu software. The company is providing hands-on demonstrations of SmartMenu Interactive as well as their other mobile application, SmartPad, and the complete SmartDealerProducts software suite at the F&I Industry Summit which began today in Las Vegas, at The Paris Hotel in booth #401.

The SmartMenu Interactive solution has two separate interfaces – a Web-based system used by the F&I manager to configure the menu, and a tablet-based system which enhances the customer experience. First, the F&I manager builds a customer specific menu and then sends it to the tablet for the customer to review. This allows the buyer to enjoy an interactive tablet experience complete with product brochures, videos and evidence manuals.

“There has been a lot of useful debate around mobile menus and their effectiveness. When we set out to design SmartMenu Interactive, we didn’t just want to put a paper menu on a tablet. What we’ve designed gives F&I managers a more powerful and streamlined way of presenting the menu to the customer,” said Matt Nowicki, vice president of retail software at IAS. “With a paper menu it is difficult or impossible for an F&I manager to focus the customers attention on individual products and their benefits before the customer sees the monthly payments and develops resistance. Now, an F&I manager can control the process from start to finish and focus all of the energy on product before price.”

SmartMenu Interactive works on all major tablet devices including Google Android and Apple iPad devices, and also supports traditional desktop PCs. Dealers utilizing SmartMenu can continue to generate paper based menus but now have the option to generate interactive menus at no additional cost.

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Mobile Menus

The technology available to dealers is constantly changing, and more and more companies are turning to the digital world for their F&I menus. Specifically, they are taking advantage of the application technology offered by iPad and Android tablets. The following companies are keeping up with this technology and reinventing the process of presenting F&I menus to customers.


IAS’ SmartPad was designed to be used during the transfer from the showroom to the F&I office. The application takes the form of a survey that can be customized for individual dealerships to help F&I managers shape their presentation before the customer enters their office. Answers can be sent to the managers in real time and negative comments (if any) can be flagged and addressed immediately. The SmartPad survey is available on the iPad, most Android tablets and the Blackberry Playbook.

The Impact Group

The Impact Group’s FUSION and FS Presentation menus are were designed with flexibility and simplicity in mind. Both offer paper and interactive presentation capabilities and are supported by an array of sales and presentation tools for each of the branded F&I products being offered. Any payment parameter (term, rate, cash down, monthly/biweekly payment, product), can be changed on the fly with instantaneous resulting calculations. These current production versions are available on Android tablets and the company reports that its next major release will be accessible through any mobile device.


iTapMenu is an iPad-exclusive menu application that was launched in January with the goal of offering a customer-friendly and completely transparent selling process. iTap is built on a patent-pending, industry-exclusive “drag and drop” feature that allows the F&I manager or customer to drag any product or group of products into a “Customer Selections” column. The prices can then be recalculated so the customer knows exactly how much they’ll be paying each month.


Created in 1982, MaximTrak has been adapting their business with technology ever since. MaximTrak has a suite of products that are designed to make the F&I process simple and quick for the customers. MaximTrak’s latest addition, MOBILETRAK, leverages their entire suite of products and provider connection and renders it completely mobile working with both the iPad and Android tablet devices. MOBILETRAK is a highly interactive consumer facing technology that customizes the sales presentation and the payments all in real-time from the convenience of a tablet. This application eliminates the need for inputting the same data in multiple places because it was designed to integrate with all major dealer management systems.


The standard offerings from MenuSys include desking, finance and service menus along with real-time reporting and more. The tablet version of MenuSys includes the company’s touch-enabled finance menus. Drag-and-drop technology enables F&I managers to move products between columns to create a customized suite of offerings. Additional features include the ability to present charts for select products, a customer interview interface and built-in compliance tools.

OptionSoft Technologies

OptionSoft Technologies came onto the F&I scene nearly 10 years ago. OptionSoft’s interactive product and dealer videos were designed to create a dealer-driven customer interview that supplies the F&I manager with insights into the individual customers needs and ease the customers’ concerns about the experience. This application is available on the iPad and also includes video presentations and product selections.


Ristken offers web-based reporting and menu platforms, collaborative sales tools and a full suite of e-business solutions. The company is currently deploying a multimodule, multiphase mobile platform designed to extend the existing functionality of their ASP platforms while at the same time enhancing and adding functionality that is specifically suited to leverage the emerging mobile and tablet market. Ristken is certified with all major DMS providers, and offers comprehensive training and client support.

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MaximTrak Technologies Launches MobileTrak, Fully Mobile iPad and Android-based F&I Menu System

WAYNE – MaximTrak Technologies, announced the launch of MobileTrak, a fully mobile F&I menu, reporting and e-contracting platform for the Apple iPad and Android devices. MobileTrak enables a completely virtual F&I experience and empowers dealerships with new portable tools to more effectively present products, interact with consumers, and ultimately increase Customer Satisfaction Index (CSI) scores and dealership profitability.

MaximTrak is a systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F & I).

The entire MaximTrak digital platform can be utilized on iPad and Android devices including the company’s flagship product lines: MenuTrak™ (F&I Sales), Dashboards™ (Enterprise Reporting) and E-Trak™ (e-Business Suite for e-Rating, e-Contracting, e-Signature and e-Remittance).

MobileTrak also eliminates the need for duplicate data entry into multiple systems because of the Certified DMS Integration the Company maintains with all major Dealer Management Systems including Reynolds & Reynolds, ADP, DealerTrack, Auto/Mate, ACS as well as the RouteOne credit application system.

MobileTrak effectively untethers the F&I Manager from his desk, allowing him to operate a virtual office. Utilizing the iPad or Android operating devices, products can be moved in and out of packages, terms and rates can be adjusted in real time, down payments can be increased and products can be discounted.

To assist the F&I manager in presenting product features and benefits, MobileTrak includes a comprehensive suite of interactive Sales Tools for each F&I product sold, as well as statistical and other visual information that can be reviewed with customers.

Real-time reporting is built into MobileTrak, as it includes the MaximTrak Dashboards™ reporting application, which automates the management of the department and provides dealers with real-time sales and performance statistics.

“MobileTrak has taken the interactive nature of sales and menu tools to new level for mobile users in the F&I office,” said Jim Maxim Jr., President of MaximTrak Technologies. “The enhanced connectivity through our F&I Network™ to product providers places real-time rates and quotes right in front of the consumer.

For instance, MobileTrak could get a direct quote from the insurance company or administrator and show it live on the tablet for the consumer to view, purchase and execute a signed contract without having to print forms or go back into a Dealer Management System. There is no need to be in the office any more to sell F&I products; with MobileTrak you can conduct the entire F&I sales process right on the showroom floor.”

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