Tag Archive | "Digital Air Strike"

Digital Air Strike Announces Facebook Integration

SCOTTSDALE, Ariz. — Digital engagement company Digital Air Strike today announced it has integrated with Facebook to deploy its artificial intelligence (AI)-powered real-time messaging solution, Response Path, on Facebook Messenger.

Response Path allows businesses to deploy “Facebook Assistant” on Messenger to communicate with customers, route leads to the proper sales staff and respond anytime. This is especially important for companies selling items and advertising on Facebook Marketplace, where Messenger is the preferred communication channel for customer interaction.

“The way people engage with businesses has changed,” said Alexi Venneri, CEO and co-founder, Digital Air Strike. “We developed Response Path to accommodate that change while also being very aware that businesses don’t have the time or staff to manage multiple communication channels day and night. That’s where intelligent messaging comes in as it asks qualifying questions to move consumers farther down the sales funnel before a person needs to step in.”

Response Path automates much of the initial lead nurturing process so that salespeople can focus more attention on in-person buyers. It can schedule appointments, collect contact information and, for automobile dealerships, deliver customized vehicle quotes within minutes. Staff members can then take over a chatbot conversation at any time and view all messages through the tool’s intuitive inbox.

The platform is highly secure and authenticated through protocols such as SHA, TLS and policy designs such as server isolation. It is also HIPAA compliant for clients using it in the healthcare sector, as well as being cost effective and delivering a measurable return on investment.

Digital Air Strike’s Response Path platform was introduced in March 2018 following Digital Air Strike’s acquisition of the privately held Eldercare Technology (d.b.a. Path Chat), an AI chat technology business. The combination of the messaging technology with Digital Air Strike’s social media, consumer engagement, and lead response solutions create a complete digital engagement experience.

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Study: Reviews, Social Media Drive Sales and Service

SCOTTSDALE, Ariz. — Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

“The data from our study is closely followed by social networks, automotive dealerships and manufacturers and identifies the devices, social media platforms and reviews sites that will make the biggest impact on consumer engagement in the year to come,” said Alexi Venneri, co-founder and CEO of Digital Air Strike.

The study is based on a survey of more than 4,000 U.S. consumers who purchased a vehicle or had their vehicle serviced between July and December of 2016. Remarkably, 87% of car buyers and 90% of service customers said they consulted online reviews when selecting their dealership. Nearly three-quarters (72%) of car buyers and nearly two-thirds (63%) of service customers said they would drive up to 60 miles to visit a dealership that had earned positive online reviews.

Digital Air Strike’s analysts also found car buyers and service customers are engaged with and somewhat reliant upon social media platforms such as Facebook and Twitter. The study found that 79% of Twitter users who “follow” a dealership said they did so in recognition of a positive experience and to support the dealer. More than three-quarters of car buyers and more than half of service customers said they clicked on a Facebook ad in response to an offer or promotion.

Smartphones and tablets continue to outpace laptops and desktop computers as the tools of choice for searching and reading reviews. Digital Air Strike found that 40% of car buyers and 35% of service customers said they consulted Facebook when looking for dealership reviews, and 68% of car buyers and 51% of service customers used a mobile device to do so.

“The results from this year’s study show that social media, including review sites continue to be the most helpful medium in the vehicle sales and service process, and that mobile devices continue to account for the largest share of dealership search traffic,” Venneri said.

To learn more about how dealers are leveraging the power of social marketing, Auto Dealer Today met with five social media managers working at dealerships across the country. Click here to read their advice for hiring a social media manager, choosing your platforms, setting goals, and measuring ROI.

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ADT Names 2016 Dealers’ Choice Award Winners

TORRANCE, Calif. — The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Voters must write in the name of each provider and score them in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.

“This year’s winners include Dealers’ Choice Awards regulars as well as a number of new companies that have emerged as major players in a variety of categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “But they all have one thing in common: They have earned the loyalty and praise of dealers, and they deserve our congratulations.”

The 2016 Dealer’s Choice Awards winners are:

New-Vehicle Lead

Used-Vehicle Lead

  • Diamond: Autotrader
  • Platinum: Cars.com
  • Gold: CarsDirect

Special Finance Lead

  • Diamond: CarsDirect
  • Platinum: DealerLink
  • Gold: Auto Credit Express

Digital Marketing

  • Diamond: Digital Air Strike
  • Platinum: ELEAD1ONE
  • Gold: eBizAutos

Website Provider

  • Diamond: eBizAutos
  • Platinum: VinSolutions
  • Gold: Dealer.com

Chat Provider

  • Diamond: ActivEngage
  • Platinum: Client~ConneXion
  • Gold: Contact At Once!

Mobile Media

  • Diamond: Dealer.com
  • Platinum: eBizAutos
  • Gold: Dealer Synergy

Social Media Management

  • Diamond: Ally
  • Platinum: Naked Lime
  • Gold: DealerClickz

Reputation Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: CDK Global
  • Gold (tie): DealerRefresh
  • Gold (tie): DMEautomotive

Direct Mail

  • Diamond: ProMax Unlimited
  • Platinum: Action Integrated
  • Gold: Strategic Marketing

Virtual BDC

  • Diamond: ELEAD1ONE
  • Platinum: DealerStrong

Online Inventory Listing Management

  • Diamond: Dominion Dealer Solutions
  • Platinum: eBizAutos
  • Gold: Auction123

Inventory Management

  • Diamond: Dealertrack
  • Platinum: vAuto
  • Gold: FirstLook Systems

Hiring and Recruitment

  • Diamond: GSFSGroup
  • Platinum: Hireology

Sales Training

  • Diamond: Ziegler SuperSystems
  • Platinum: Ally
  • Gold: Joe Verde Group

Internet Training

  • Diamond: Dealer.com
  • Platinum: Dealer Synergy
  • Gold: Ally

Compliance Training

  • Diamond: American Financial & Automotive Services (AFAS)
  • Platinum: United Development Systems Inc. (UDS)
  • Gold: Mosaic Compliance Services

F&I Training

  • Diamond: United Development Systems Inc. (UDS)
  • Platinum: American Financial & Automotive Services (AFAS)
  • Gold: Reahard & Associates

Special Finance Training

  • Diamond: DealerStrong
  • Platinum: NCM Associates
  • Gold: Ally

Fixed Ops Training

  • Diamond: DealerPro Service Solutions
  • Platinum: CDK Global
  • Gold: The Cardone Group

F&I Products

  • Diamond: IAS
  • Platinum: RoadVantage
  • Gold: National Auto Care

Service Contract

  • Diamond: CNA National
  • Platinum: Protective Asset Protection
  • Gold: AUL Corp.

Service Contract Reinsurance

  • Diamond: Portfolio
  • Platinum: GSFSGroup
  • Gold: CNA National

F&I Desking Software

  • Diamond: ProMax Unlimited
  • Platinum: Reynolds and Reynolds
  • Gold: Dealertrack

F&I Technology

  • Diamond: F&I Express
  • Platinum: MaximTrak
  • Gold: StoneEagle


  • Diamond: ProMax Unlimited
  • Platinum: ELEAD1ONE
  • Gold: Reynolds and Reynolds


  • Diamond: Dealertrack
  • Platinum: Reynolds and Reynolds
  • Gold: Auto/Mate

Data Mining

  • Diamond: ELEAD1ONE
  • Platinum: Dominion Dealer Solutions
  • Gold: AutoAlert

Online Auction for Purchasing Inventory

  • Diamond: Manheim
  • Platinum: SmartAuction
  • Gold: ADESA

Traditional Auction

  • Diamond: Manheim
  • Platinum: ADESA

Prime Captive Finance Company

  • Diamond: GM Financial
  • Platinum: Honda Financial Services
  • Gold: Toyota Financial Services

Prime Non-Captive Finance Company

  • Diamond: Ally
  • Platinum: Chase
  • Gold: Wells Fargo

Subprime Finance Company

  • Diamond: Wells Fargo
  • Platinum: Regional Acceptance
  • Gold: Capital One

Biweekly Payments

  • Diamond: U.S. Equity Advantage
  • Platinum: SMART Payment Plan
  • Gold: Economic Advantages Corp. (EAC)

More detail about this year’s awards will appear in a Special Awards Section in the July issue of Auto Dealer Today. The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.

For sponsorship opportunities, contact David Gesualdo via email hidden; JavaScript is required or at (727) 947-4027.

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Digital Air Strike Named to the Inc. 500|5000 List of America’s Fastest Growing Private Companies

SCOTTSDALE, Ariz.- Digital Air Strike, one of the nation’s leading automotive social media, online reputation and lead-response companies, announced today that Inc. magazine has named it as one of the Top 5000 Fastest-Growing Private Companies in the country. Based on a three-year growth rate of 313 percent, Digital Air Strike ranked #1 in revenue/#5 in growth for Arizona-based companies in the advertising and marketing category, #12 fastest-growing among all companies in Scottsdale, #20 fastest-growing among all companies in the San Jose Region and #1372 fastest-growing nationwide for all companies overall.

“We are honored to be ranked as one of the country’s fastest-growing companies,” said Alexi Venneri, Co-founder and CEO of Digital Air Strike. “Thanks to the tremendous support of our clients, we have created innovative social media solutions and lead response technology that transforms the way dealerships engage with prospects and customers.”

The 2014 Inc. 500|5000 list of fastest growing companies represents an exclusive ranking of the nation’s fastest-growing private companies, and includes a comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 500|5000.

The list is ranked according to percentage revenue growth when comparing 2010 to 2013. To qualify, companies must have been founded and generated revenue by March 31, 2010; and they had to be U.S.-based, privately held, for profit, and independent — not subsidiaries or divisions of other companies. This year’s list is the most competitive crop in the list’s history. The companies including on the Inc. 5000 list have an aggregate revenue is $211 billion, generating 505,000 jobs over the past three years. Complete results, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

“What surprises me, is the sheer variety of the paths our entrepreneurs take to success, thematically reflecting how our economy has evolved,” says Inc. President and Editor-In- Chief Eric Schurenberg. “This year there are far more social media and far fewer computer hardware businesses than there were, say, six years ago. But what doesn’t change is the fearsome creativity unleashed by American entrepreneurship.”

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Digital Air Strike Announces First-of-its-Kind Integration with Edmunds.com

Scottsdale, AZ – Digital Air Strike, the nation’s leading automotive social media, online reputation and lead-response company, today announced yet another new partnership with a top review site – Edmunds.com – a leading car-shopping website with the goal of “making car buying easy.”

This new partnership leverages Digital Air Strike’s exclusive survey technology to integrate with Edmunds.com to seamlessly allow dealerships to turn consumer survey feedback into public reviews on Edmunds.com. Digital Air Strike now has survey integration with the top two dealership review sites, Edmunds.com and Cars.com, as ranked by car buyers in the 2013 Automotive Social Media Trends Study.

This integration is available exclusively through Digital Air Strike’s Review Surge 3.0 solution, which automatically generates a survey after a customer buys or services a vehicle at a dealership. The dealership’s Dealer Management System (DMS) triggers a survey with the option of seamlessly leaving customer feedback on Edmunds.com once their feedback successfully passes Edmunds.com moderation process, ensuring reviews that are generated are “verified customer reviews”. This is a turnkey way for dealerships to leverage direct customer feedback to build review volume on Edmunds.com.

For dealerships, this new product not only increases the number and frequency of reviews on Edmunds.com but it also provides a more robust view of their car shoppers’ sales and service experiences. For dealership customers, the integration provides an easy, automated way to share their experience on Edmunds.com. For consumers in general, the additional volume of reviews gives them a more accurate sense of what they can expect if they choose to visit the dealership for sales or service.

“Digital Air Strike is pleased to partner with the top two dealership review sites, Edmunds.com and Cars.com,” said Alexi Venneri, Co-founder and Chief Executive Officer at Digital Air Strike, “And with 47% of car buyers stating review sites are the largest influencer in which dealership they select in their car buying process, this type of innovative technology is incredibly helpful for both consumers and dealerships.”

“The results are impressive! Within only a few months of getting this new integration we generated 21 new sales and service reviews on Edmunds.com alone and our star rating is five stars,” said Ryan Pesin, VP of Marketing at Ardmore Toyota, part of the Central Atlantic Toyota dealership region

“We are already seeing positive results for dealers and car shoppers with our new Digital Air Strike integration,” said Mike Grave, Executive Director of Business Development of Edmunds.com, “As the leading site for car shoppers and as a company that values innovation and transparency, we appreciate the many benefits being created by this application of our API.”

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Digital Air Strike Launches Microsoft Windows 8.1 Social Media App for Auto Dealers

Sunnyvale, Calf. – Digital Air Strike, an automotive social media, online reputation and lead-response company, launched its Microsoft Windows 8.1 app, now available for use on Microsoft Surface tablets and all Windows 8.1 devices. The app is the first of its kind for the Windows 8.1 platform, and was created specifically for automobile dealers looking to better manage their social footprint and online presence.

It was built as a native app leveraging the Windows 8.1 platform, and it is able to deliver an at-a-glance view of all social and review activities for a dealership. Features including the ability to see survey statistics on an individual employee level, and information immediately on the first screen without the need to click through multiple screens.

“We are very pleased with the Microsoft Windows 8.1 platform and our dealers benefit from the new app by managing their social media and online reputation in real-time, right down to the employee level,” said Alexi Venneri, co-founder and CEO.

Other product features include:

  • Breaking News – Real-time alerts keep dealers updated on social media and review site trends and changes.
  • Recent Activity – Alerts and tracking for all recent social media activity is available for quick reference to better understand prospect and customer social engagement.
  • Online Reviews – Dealers are alerted to all online reviews and can take action to respond to customers instantly, increasing customer satisfaction and engagement. The app monitors and proactively manages over 20 review sites including the top five auto review sites: Cars.com, Edmunds, Google+ Local, Yelp and Yahoo! Local.
  • Survey Stats – Dealers have the ability to survey sales and service customers daily to get instant feedback. This information is incredibly helpful to improve operations and respond to customers by phone, text or email, right from the app.

The Digital Air Strike social media app is also available for iPhone, iPad and Android devices. The app is available at no cost for all social media clients of Digital Air Strike.

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