Tag Archive | "dent zone"

Dent Zone Forms New Product Division


IRVING, Texas — Dent Zone Companies announced the creation of AutoBodyguard Inc., a new division offering a complete line of automotive appearance programs and vehicle protection products.

The new brand will offer interior and exterior vehicle protection, as well as tire-and-wheel protection, windshield, automobile deductible reimbursement and paintless dent repair.

“The creation of this division puts us in a position to provide a comprehensive portfolio,” said Troy Good, Dent Zone president and CEO. “We are now able to offer a full suite of products designed to provide consumers with the best vehicle protection available while supporting dealers’ profitability objectives.”

In preparation for the launch, AutoBodyguard acquired Trident Protection Systems, one of the early pioneers in the use of nanotechnology for interior and exterior automotive protection products. AutoBodyguard now manufactures all chemicals for its protection products in its new, state-of-the-art facility in Irving, Texas.

Serving as president of the new division is John Martin, a 40-year industry veteran. He began his career working for his father’s company, which became a distributor for CalTex Protective Coatings before it was sold to the chemical provider. He held several leadership positions while with the company, including executive vice president of corporate development. He also served as chairman of the company’s board of directors.

“Trident was a great addition for us in many respects,” said Martin. “Not only did they have a loyal customer base with strong revenues, their nontoxic product formulations, particularly in nanotechnology used in exterior paint protection, have been consistently among the best in the industry.”

AutoBodyguard is currently developing an indirect distribution channel through top performing agents under the leadership of Christine DeGuglielmo, who serves as vice president of sales. DeGuglielmo brings more than 30 years of industry experience in automotive sales and F&I, including 14 years in the chemical protection business.

“We now have the right products to complete the AutoBodyguard brand and the right leadership in place to drive it,” said Good. “We are expecting growth in the next year to be exponential.”

In addition to the automotive industry, AutoBodyguard products will be available for the recreational vehicle and powersports marketplaces. For more, visit www.autobodyguard.com.

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Dent Zone Launches AutoBodyguard Division for Full Automotive Protection; Acquires Trident Protection Systems


IRVING, Texas – Dent Zone Companies, the leader in Paintless Dent Repair (PDR), has announced the creation of AutoBodyguard, Inc., a division offering a complete line of automotive appearance programs and vehicle protection products.

The products, which include interior and exterior vehicle protection, also encompass additional consumer coverage benefits such as tire and wheel, windshield, automobile deductible reimbursement and dent protection.

“The creation of this division puts us in a position to provide a comprehensive portfolio,” explains Troy Good, Dent Zone President and CEO. “We are now able to offer a full suite of products designed to provide consumers with the best vehicle protection available while supporting dealers’ profitability objectives.”

In preparation for this launch, AutoBodyguard acquired Trident Protection Systems, an early pioneer in the use of nanotechnology for interior and exterior automotive protection products. AutoBodyguard now manufactures all chemicals for its automotive protection products in their new, state-of-the-art facility in Irving, Texas, with the capacity to support large volume custom orders, including private label opportunities for vehicle manufacturers, large dealer groups and third party administrators.

Seasoned industry expert John Martin has been named President of AutoBodyguard. Martin has spent nearly 40 years in the business, working first for his father’s company, which became a distributor for CalTex Protective Coatings and later sold to the chemical provider. He ascended in leadership to become the Executive Vice President of Corporate Development and later served on the company’s Board of Directors as Chairman.

Martin believes the Trident Protection Systems acquisition was a perfect fit for AutoBodyguard.

“Trident was a great addition for us in many respects,” said Martin. “Not only did they have a loyal customer base with strong revenues, their non-toxic product formulations, particularly in nanotechnology used in exterior paint protection, have been consistently among the best in the industry.”

AutoBodyguard is developing an indirect distribution channel through top performing agents and building its national network under the leadership of Christine DeGuglielmo,

their Vice President of Sales. DeGuglielmo brings over 30 years of industry experience in automotive sales and F&I, including 14 years in the chemical protection business.

“We now have the right products to complete the AutoBodyguard brand and the right leadership in place to drive it,” said Troy Good. “We are expecting growth in the next year to be exponential.”

In addition to the automotive industry, AutoBodyguard products will be available for the recreational vehicle and powersports marketplaces.

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CalTex Names Senior Director of Business Development


Kerri Walker Lewis has joined CalTex in the role of Senior Director of Business Development. CalTex is focused on growth as today’s market conditions present an ideal setting for expansion. A proven industry veteran, Lewis brings extensive experience in business development, relationship management and successful sales & marketing strategies for new products and programs.

Prior to joining CalTex, she most recently held the position of Senior Vice-President of Dent Zone Companies, Inc. where she developed and managed relationships with large publics, third party administrators and OEMs.  Lewis graduated from Stephen F. Austin State University earning her degree in Business and Political Science. She is a member of Executive Connection in Dallas, Texas and serves in a number of community projects and on various boards in North Texas where she resides with her husband.

“I have the highest regard for the CalTex executive management team and the core values on which the company thrives today. This is an exciting time and I am thrilled to be working with CalTex to capitalize on opportunities in the market.”

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Dent & Ding Roundup for P&A Providers


Dent and Ding isn’t a new category for F&I by any means, but in recent years it has seen a surge of growth, according to our experts — Steven Apicella, president of dentGuy Network Inc.; Aaron Cooper, national director of F&I, Dent Wizard; and Troy Good, vice chairman, Dent Zone.

All three pointed out that the segment’s growth has brought a renewed emphasis on service. Providers who private label their services expect the end users — both dealers and consumers — to associate the product with quality repairs and service, so they will be more likely to want to use it again.

That being said, each of them approaches that mission in a different way. dentGuy Network and Dent Zone each use licensed technicians, although they go about finding them in different ways, while Dent Wizard prides itself that all of their technicians are full time Dent Wizard employees. Along with varying methods paintless dent repair that each of them has developed, the different approaches to service give providers a real choice when making the decision on who to partner with.

Appearance protection has continued to expand into other areas, like windshield replacement, or wheel repair, but dent and ding continues to be one of the category drivers. As a stand-alone product or as part of a bundle, end-consumers see the value of dent and ding, and providers who want to offer a wide range of services are finding that private labeling is a great way to get a quality product to add to the mix.

Click on each of the company names below to access the Q&A from each of the three companies, so you can see, in their own words, what sets them apart from the rest.

Dent & Ding Roundup

dentGuy Network Inc.

dentGuy Network Inc.
Steven Apicella, President

Please give me a little bit of your company history, and how you became involved in the Dent & Ding product category.

dentGuy Network or “DGN” has successfully supported and enhanced appearance protection programs, including the Dent category, for over a decade. DGN focuses on providing an unparalleled service solution for Third Party Administrators (TPAs) by leveraging a premier network of technicians and proprietary claims management technology.

Read More »

Dent Wizard

Dent Wizard
Aaron Cooper, National Director of F&I

Please give me a little bit of your company history, and how you became involved in the Dent & Ding product category.

Dent Wizard was founded in 1983 by people who were innovators in the tools and processes behind paintless dent removal, today known as PDR. Today, with more than 1,500 employees working in the U.S. and Canada, we provide on-site cosmetic reconditioning services and products to the automotive industry through our relationships with dealerships, auto auctions, rental companies, body shops, insurance companies and manufacturers. We’re an affiliate of H.I.G. Capital, a leading global private equity investment firm.

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Dent Zone

Dent Zone
Troy Good, Vice Chairman

Please give me a little bit of your company history, and how you became involved in the Dent & Ding product category.

Dent Zone Companies Inc. is the auto industry’s original and largest provider of dent and door ding protection for new and pre-owned vehicle leases and purchases. The company is a privately owned corporation with its headquarters in the Las Colinas business district in Irving, Texas. Dent Zone offers Paintless Dent Repair (PDR) and all auto reconditioning services throughout the United States and Canada.

Read More »

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Dent Zone


Troy Good, Vice Chairman

Please give me a little bit of your company history, and how you became involved in the Dent & Ding product category.

Dent Zone Companies Inc. is the auto industry’s original and largest provider of dent and door ding protection for new and pre-owned vehicle leases and purchases. The company is a privately owned corporation with its headquarters in the Las Colinas business district in Irving, Texas. Dent Zone offers Paintless Dent Repair (PDR) and all auto reconditioning services throughout the United States and Canada.

Dent Zone founder Troy Good began his career in 1986 in the automotive aftermarket industries. It became clear to him that there was an unmet demand for a dealer based aftermarket PDR program. In response to this demand, Dent Zone was established in 1991. Throughout the 90’s, the company continued to build relationships in the PDR industry and began creating our current network of technicians. With an established network in place, Dent Zone created a catastrophic division repairing hail damage for the top insurance companies.

In 1999, Dent Zone was the first to create and market a PDR service contract. Since its inception, Dent Zone has helped standardize the PDR industry and continues to be an effective and positive agent of change in the PDR arena. The company has played an important role in heightening customer awareness of PDR and driving the industry toward nationwide compliance with this product.

With an established network of technicians and the creation of a PDR service contract, Dent Zone then set out to become a licensed contract administrator in all 50 states as well as Canada. Today, Dent Zone continues to expand internationally and is currently developing a footprint in Australia, UK and Brazil.

How do you differentiate your product from those of your competitors? What makes you different?

Dent Zone first and foremost differentiates itself because it was first established as a true PDR and reconditioning company. With established national relationships in the reconditioning business and training we created our expansive technician network. Dent Zone is unique in that it has the largest network of technicians throughout the United States and Canada. Our network of over 5,000 certified technicians nationally provides the largest footprint in the country. This network allows us to provide convenient claims processing to customers by having technicians in their area.

Dent Zone also sets itself apart by the superior level of claims customer service, which is represented in a 97% CSI (customer satisfaction index) score from customers. We provide a “no hassle” claims process with unlimited repairs. We take all of the questions and concerns away from the dealership making this a “no heat” product for F&I because of our claims process. We also have a dedicated inside and outside sales support team. Our outside sales team is comprised of industry professionals with vast experience in automotive finance.

PDR Linx Technician Training Program provides an instruction opportunity for someone to learn the basics of the paintless dent repair craftsmanship. Our mentorship program provides trainees with the tools and skills needed to work on their own, with confidence, when completed.

What is your primary sales channel? How do you market to that channel?

Dent Zone has been selected as a preferred channel partner for OEM PDR programs and has established strategic market alliances with OEMs, large dealer groups including many of the top 10 dealer groups, and ancillary product providers. We also private label PDR programs for service contract administrators. Our current executive management team is leveraged with highly qualified individuals with extensive industry experience and is committed to ensuring the long term success of the company through innovative F&I product marketing, exceptional customer service, and unique business partnerships.

Have technological advances impacted your product in the last few years? If so, how? If not, do you see technology playing a factor in your product offerings in the future?

From a contracting perspective, we are always on the cutting edge of technology in improving how we do business and meeting the demands of the industry. Our proprietary administrative system, LinxManager, offers state of the arts claims management and e-contracting capabilities which integrates seamlessly with dealers’ data management companies. DMS integration enables dealers to see how PDR complements their product offerings and has the flexibility to assimilate with lender reserve guidelines. Dent Zone also partners with nationally recognized e-business software providers to assist dealers with contract remittance.

The auto industry is constantly evolving with new design models and the manufacturing of metals used in automotive panels. The PDR industry also evolves with the changes in automotive design and manufacturing improvements. New specialized tools have been created allowing access to more panels. These new specialized tools and advances in PDR techniques enable technicians to do repairs on every sheet metal panel.

Where do you see the most growth potential for Dent & Ding products?

A variety of automotive products have surfaced over the past ten years, however few with the relativity and consumer appeal as the Paintless Dent Repair product. PDR is one of the more practical and consumer friendly products in the automotive industry today. Unlike many products in the marketplace, PDR offers value for all demographics, not one segment of buyers. PDR continues to maintain a high perceived value for consumers, high overall satisfaction rate, as well as a money saving alternative to traditional repair methods. PDR has proven to be the appearance protection product most requested by consumers. The diversity of PDR products and programs are endless because the PDR product adapts well to the changing needs of the F&I industry. The most growth potential comes with the exploding dealer demand for “bundled” products. PDR is an integral component of a complete auto protection bundled product.

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