PORTLAND – Helping automotive retailers better capitalize on the ever-growing accessories marketplace, Chrome Systems, Inc., a subsidiary of DealerTrack Holdings, introduced an enhanced version of its Accessories Web Service.

This dynamic new solution allows automotive retailers and portals to capture leads and revenue by easily displaying, promoting and up-selling accessories at strategic customer touch points, including in social media and mobile applications, in-store and online.

With this new solution, accessories information can now be included on detailed vehicle pages, alongside new and used inventory, on social media sites such as Facebook and Twitter, in mobile applications, in CRM and Lead Management tools, and in printed or electronic accessories catalogs or brochures, as well as part of the in-store selling process.

Chrome’s Accessories solution can be seamlessly integrated into online applications and in-store selling tools, while allowing retailers to maintain complete control over the look and feel of the information being presented to the customer.

The solution also supports all major OEM/brand accessories catalogs, Chrome StyleID-based searches, daily data updates, dealer customized pricing, and Chrome’s “Cool Ideas” dynamic displays of accessorized vehicles.

“Drivers are becoming more interested in personalizing their vehicles. This enhanced offering will allow our customers to meet the demand for comprehensive and easily accessible accessories information at numerous points in the vehicle shopping and selling process, including in social media and mobile applications,” said Amit Maheshwari, general manager, DealerTrack Data Services.

“By providing a more seamless online and in-store shopping experience, we are helping retailers tap into the $38 billion vehicle accessories market.”

PORTLAND, Ore. – Chrome(R) Systems Inc., a subsidiary of DealerTrack Holdings, Inc., has introduced Accessories Essentials, an easy-to-use and cost-effective online accessories selling solution that can be integrated with any dealer’s website to create a virtual accessories department and increase the profit potential of every deal.

Thousands of U.S. auto dealers already use the Chrome Accessories Solution. Accessories Essentials is a simple, intuitive, user-friendly solution that is offered at a low price point and requires very little training, enabling dealer personnel to ramp up quickly and start selling. A comprehensive back-end customization portal allows dealerships to set pricing markups, installation and shipping options, and labor hours and rates. Dealers can also customize the solution’s color scheme to match their own branding.

The new solution can be used by dealers and other accessories retailers, and supports all major accessories catalogs. It includes thumbnail and larger product images of accessories, as well as “Cool Ideas” video presentations that visually present accessorized vehicles. Chrome hosts, updates, and manages all of the data, creating a robust search capability that allows consumers to search by VIN – with all accessories that match a vehicle displayed in a single list – or by product category or part number. Customers can also compile and save “wish lists” and come back to make a purchase when they are ready.

“Accessories are a key profit center for any dealership, potentially adding hundreds of dollars to every vehicle sale,” said Amit Maheshwari, general manager of DealerTrack Data Services. “Chrome’s new Accessories Essentials is the easy and fast way to present consumers with a comprehensive online accessories showroom complete with eCommerce capabilities including PayPal, so they can immediately order online, or compile ‘wish lists’ that can be converted into orders. In today’s competitive environment, Chrome’s new solution is the streamlined and cost-effective way to meet consumer demand for vehicle personalization and drive increased revenue per deal.”