Tag Archive | "Automobile Protection Corporation"

Automobile Protection Corporation (APCO)


David Colville, Director of Training

Can you give me a bit of your company history? How did you become involved in the Key Replacement category?
Automobile Protection Corp. (APCO) was established in 1984. From day one, our philosophy has been to provide leading edge benefits that enhance a consumer’s vehicle ownership experience. We strive every day to deliver world class service to our customers, dealers and agent representatives.

We were one of the first companies to recognize the consumers’ need for a key replacement program. We understood in August of 2007, with the launch of our EasyCare KeyCare benefit program, that replacing lost or damaged high-tech electronic keys, fobs and transponders can be very expensive. Our mission for our EasyCare KeyCare program is to simply provide our customers with a low cost way to protect their investment.

What makes your product different from others on the market? How do you differentiate it?
EasyCare KeyCare is the only key replacement program to have earned the Motor Trend Recommended Best Buy designation. EasyCare KeyCare provides replacement of all the keys on the customer’s key ring, plus the transponder for the covered vehicle and any applicable programming. Unlike some key replacement programs, EasyCare does not limit the number of occurrences. In addition, our program provides 24-hour vehicle and home lock-out assistance; taxi, rental and towing assistance; and emergency message relay for up to three people. EasyCare KeyCare provides customers with a key tag to place on their key ring, which allows finders of lost keys to drop them in the mail and receive a reward for doing so.

As with all of our EasyCare benefits, EasyCare KeyCare is designed to enhance a consumer’s overall vehicle purchasing experience.

What is your primary sales channel? How do you market to that channel?
We market to automobile dealerships through our national independent agent base.

How has technology impacted Key Replacement in the last year, if at all? Do you see it having an impact in the future? Why or why not?
Customers recognize the need to protect their keys now more than ever. Today’s key technology is so advanced that you can no longer go to your local locksmith, spend a couple bucks and have new keys cut. Replacing a vehicle’s high-tech keys and transponders can be a very expensive proposition. Our customers want to avoid that expense, as well as the aggravation, inconvenience and potential danger.

In your opinion, where is the greatest growth potential for the Key Replacement category?
Customers will always have that sinking feeling when they can’t find their keys. Ever-increasing advancements in key/fob technology will continue, which will keep the cost of replacing keys and key fobs high. And, as with many other hi-tech features that trickle down from high-end vehicles into more main-stream vehicles, that advanced technology is becoming more and more common on more new vehicles. The proliferation of this advanced key and key fob technology to more models, including entry level vehicles, will increase consumer demand for an affordable way for all consumers to protect their vehicle keys with EasyCare KeyCare.

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Key Replacement Roundup


Key replacement is a relatively new product in the F&I world, but one that has grown tremendously in the past few years. We talked to some of the providers who offer key replacement to get their take on the product, and where they see it going, and it was no surprise to see their responses – every company we spoke with is expecting huge growth for this category.

Technology essentially created a need for the product, our respondents noted, with the advent of keys and key fobs that do more than simply lock and unlock a car. It started in the luxury space, but all the providers we spoke to see a hard push into the more “entry level” side of the market. Those technologies are trickling down to every make and model of automobile, and that will drive the need for key replacement even further in the next few years.

One interesting trend that emerged, however, is that many of the providers have seen more success overall when bundling this product with other offerings, such as tire & wheel or appearance protection, rather than selling it as a stand-alone product. It seems to benefit from being part of a package – customers perceive a greater value when it’s one component of a bundle.

Below, you’ll find the responses from six providers who offer key replacement products. We hope you find it as interesting a read as we did!

Key Replacement Roundup

American Financial and Automotive Services Inc. (AFAS)

American Financial and Automotive Services Inc. (AFAS)
Demetrios Lahiri, Vice President of Sales

Can you give me a bit of your company history? How did you become involved in the Key Replacement category?

For more than 35 years, the American Financial companies have assisted dealers in increasing sales and maximizing overall profits. At American Financial, our driving force is to enhance the professional image of our industry through exceptional customer service.

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Accelerated Service International (ASI)

Accelerated Service International (ASI)
Timothy Jacobson, Sales & Marketing Manager & Michael Moretz, Vice President of Sales, North America

Can you give me a bit of your company history? How did you become involved in the Key Replacement category?

Accelerated Service International (ASI) has partnered with agents and their dealer clients for over a quarter of a century. ASI’s In-house automotive retail experts and field consultants utilize their years of industry experience to create unique and custom Dealer Service Plan offerings that fill the needs of dealers, agents and consumers.

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Automobile Protection Corporation (APCO)

Automobile Protection Corporation (APCO)
David Colville, Director of Training

Can you give me a bit of your company history? How did you become involved in the Key Replacement category?

Automobile Protection Corp. (APCO) was established in 1984. From day one, our philosophy has been to provide leading edge benefits that enhance a consumer’s vehicle ownership experience. We strive every day to deliver world class service to our customers, dealers and agent representatives.

Read More »

IAS

IAS
Jeff Jagoe, Senior Vice President, Sales and Marketing

Can you give me a bit of your company history? How did you become involved in the Key Replacement category?

Founded in 1984, IAS was created to provide practical aftermarket programs and high quality administration and claims. IAS introduced key replacement in the fall of 2007 after a productive trial period with select IAS agents.

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RoadVantage

RoadVantage
Randy Ross, Vice President of Sales

Can you give me a bit of your company history? How did you become involved in the Key Replacement category?

RoadVantage was founded in May 2011 by F&I industry veterans focused on one goal: build a better automotive aftermarket ancillary product company, from the ground up. Starting with a clean slate enabled us to eliminate the legacy issues that can be troublesome with providers and set a new industry standard in the process.

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Safe-Guard Products International LLC

Safe-Guard Products International LLC
David Duncan, President

Can you give me a bit of your company history? How did you become involved in the Key Replacement category?

Features such as electronic chips and remote controllers make today’s keys much more costly to replace. Keys are not a $20 item any more. Protecting consumers from the perils of vehicle ownership has always been Safe-Guard’s focus. We strive to provide protection, security and peace of mind whether a customer’s keys are lost, stolen, locked in a vehicle – or even broken.

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