Tag Archive | "appearance protection"

Dent Wizard Opens New Call Center


ST. LOUIS — Reconditioning and appearance protection provider Dent Wizard International recently moved its F&I division, customer service and claims management team to a new facility near the company’s headquarters there. The move was driven by the continued growth of Dent Wizard’s F&I business, officials said.

The new 3,800-square-foot call center, located just one mile from Dent Wizard’s headquarters, will accommodate all full-time employees who manage phone/online claims and customer inquiries for consumers as well as for Dent Wizard’s major partners, including dealer group and F&I insurance companies.

That team has tripled in four year, with the new space offering room for further growth, officials said.

With the move to the new call center, Dent Wizard has transition to a web-based communications service. The service, from NewVoiceMedia operating on a Salesforce Service Cloud platform, ensures that communications will not be interrupted in the event of a landline phone system failure at the call center.  It also allows Dent Wizard’s multilingual call center agents to work remotely, if necessary.

“We believe our industry-leading products and services are the best because they’re delivered and managed by our staff and techs, with minimal reliance on out-sourced people,” said Corey Schroeder, Dent Wizard’s director of F&I operations. “This investment in our team of dedicated, domestic employees is another example of our commitment to superior customer service and quality control.”

The new call center is located at 1801 Riverport Drive in Maryland Heights, Mo. For more, click here.

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AutoBodyguard Obtains Exclusive Rights to Zavada Scientific’s Odor Elimination Technology


IRVING, Texas – AutoBodyguard, Inc., a division of Dent Zone Companies, Inc., has announced a newly formed partnership with Zavada Scientific for exclusive rights to Zavada’s organic odor elimination technology for the automotive, recreational vehicle and marine, as well as powersports, markets worldwide.

“The addition of Zavada’s odor eliminator is aligned with our vision for the AutoBodyguard portfolio,” said John Martin, President of AutoBodyguard, Inc. “This proprietary technology, governed under US Trade Secret Laws, distinguishes us as the only provider in the vehicle protection marketplace capable of eliminating organic odors through an environmentally safe and eco-friendly solution.”

Zavada’s Noble Ion™ Technology removes odors by breaking down the chemical bonds and the compounds that cause them, eliminating organic odors at the source. Common competitor products use enzymes, which react to bacteria, or use odor neutralizers or fragrances, which mask the odor for a limited period of time. Over time, as enzymes die out or neutralizers dissipate, the odor returns. Zavada’s technology disrupts the production of the bacteria, which is typically the source of the organic odor, and prevents it from returning.

AutoBodyguard’s Organic Odor Eliminator with Noble Ion™ Technology has been integrated into the line’s Interior Protection program that provides coverage for the carpet, fabric, leather and vinyl surfaces of vehicles. The product is free from harsh chemicals and does not contain toxic ammonia components frequently found in anti-bacterial products. It is eco-friendly as well as safe for children and pets.

“We are pleased to partner with AutoBodyguard to offer dealers greater profits through innovative F&I solutions,” said John Veenstra, Chief Innovation Officer for Zavada Scientific. “We selected AutoBodyguard because of the history, reputation and relationships that Dent Zone Companies, its parent company, has created in the automotive F&I industry over the past twenty-five years.”

“This exciting addition to the AutoBodyguard product line addresses an everyday problem that all drivers experience,” said John Martin. “Our Organic Odor Eliminator provides a tangible, new benefit for dealers to provide to their customers that has never been offered before.”

AutoBodyguard offers full body automotive protection products that range from interior and exterior appearance protection to tire and wheel protection, windshield and dent protection. AutoBodyguard plans to add its Organic Odor Eliminator to future products for the recreational vehicle, marine and powersports markets.

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Dent Zone Launches AutoBodyguard Division for Full Automotive Protection; Acquires Trident Protection Systems


IRVING, Texas – Dent Zone Companies, the leader in Paintless Dent Repair (PDR), has announced the creation of AutoBodyguard, Inc., a division offering a complete line of automotive appearance programs and vehicle protection products.

The products, which include interior and exterior vehicle protection, also encompass additional consumer coverage benefits such as tire and wheel, windshield, automobile deductible reimbursement and dent protection.

“The creation of this division puts us in a position to provide a comprehensive portfolio,” explains Troy Good, Dent Zone President and CEO. “We are now able to offer a full suite of products designed to provide consumers with the best vehicle protection available while supporting dealers’ profitability objectives.”

In preparation for this launch, AutoBodyguard acquired Trident Protection Systems, an early pioneer in the use of nanotechnology for interior and exterior automotive protection products. AutoBodyguard now manufactures all chemicals for its automotive protection products in their new, state-of-the-art facility in Irving, Texas, with the capacity to support large volume custom orders, including private label opportunities for vehicle manufacturers, large dealer groups and third party administrators.

Seasoned industry expert John Martin has been named President of AutoBodyguard. Martin has spent nearly 40 years in the business, working first for his father’s company, which became a distributor for CalTex Protective Coatings and later sold to the chemical provider. He ascended in leadership to become the Executive Vice President of Corporate Development and later served on the company’s Board of Directors as Chairman.

Martin believes the Trident Protection Systems acquisition was a perfect fit for AutoBodyguard.

“Trident was a great addition for us in many respects,” said Martin. “Not only did they have a loyal customer base with strong revenues, their non-toxic product formulations, particularly in nanotechnology used in exterior paint protection, have been consistently among the best in the industry.”

AutoBodyguard is developing an indirect distribution channel through top performing agents and building its national network under the leadership of Christine DeGuglielmo,

their Vice President of Sales. DeGuglielmo brings over 30 years of industry experience in automotive sales and F&I, including 14 years in the chemical protection business.

“We now have the right products to complete the AutoBodyguard brand and the right leadership in place to drive it,” said Troy Good. “We are expecting growth in the next year to be exponential.”

In addition to the automotive industry, AutoBodyguard products will be available for the recreational vehicle and powersports marketplaces.

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Appearance Protection-Seasoned Providers With Strong Products


This issue begins our series of in depth reviews of F&I Products. Starting with Appearance Protection, we will provide direct insight into the product providers, their products and how they are working to stay ahead of the pack.

P&A Magazine reached out to several companies to provide company profiles to create this article. Seven appearance protection companies responded to our questions about their products, services and the future of the industry.

All seven companies are well established. The newest members of the group that participated are Trident having started their business in 2007 and Xzilon, which made their announcement at NADA 2004 to merge into the automotive market. Cal-Tex is a 25+ year member, PermaPlate and Treatment Coatings have 30+ and 40+ years respectively. The senior members of this group are ECP with 75 years in the business and Simoniz, crossing the centennial mark of 100 years. With over 200 years of combined experience, these companies know the marketplace. They keep up with ever changing technologies, maintain compliance with state and federal regulations and anticipate the needs of their clients.

We found many similarities among these companies. All companies have great success with their broad range of appearance protection products for the both interior and exterior of vehicles. Exterior products include paint protection but also ding, dent and more. Interior protection products include fabric, vinyl, leather, carpet and more.

All of these products can be applied to automobiles, but many of these companies also target the RV, Marine and powersport industries. A couple of the providers even support the aviation market.

Each of these companies uses their own chemical products and all provide varying levels of warranties. They have also created attractively named packaged offerings that combine a variety of their products that clearly supports the menu selling process, deliver true value and enhance profitability to providers and dealers.

As for the future of the appearance protection industry, all companies have specifically stated that they must keep up with industry trends and changing technology. The common ultimate goal is to keep the customer happy with the products they are providing and to exceed their consumers’ expectations.

So what differentiates these companies from one another? Product? Not really. Overall, it is clear to us that these products all work well and do what they promise to do. Individuals purchasing cars see the value of appearance protection. Service and Dealer support? The information provided indicates that they all saw these as important components to their success.

What’s important when selecting an appearance protection company? Click below to read the company profiles

Appearance Protection Company Profiles

Cal-Tex Protective Coatings, Inc.

How did Cal-Tex start and what helped drive its success?

Cal-Tex began as the collaboration of two friends who met while serving in the Navy. Ronald Rago operated a business that sold undercoating products to dealers in California, and Gary Osborn had a similar business in Texas. They incorporated Cal-Tex in 1983, and combined their existing companies. Ron retired from Cal-Tex in 2006. Gary still actively participates in its day-to-day operations.

Read More »

ECP Incorporated

Tell us about ECP, how it started and what helped drive its success?

ECP Incorporated, and its affiliate, Daubert Industries, started in 1935 serving multiple industries including the US military and OEM (Original Equipment Manufacturers). Since 1969, ECP Incorporated, under its brand names, Auto Armor, The Protector and Platinum Protection, has served many of the finest automobile dealers in the nation. Today, ECP has distributors and agents throughout the United States, Mexico, Canada, and South Africa and continues to expand world-wide. The ECP story in recent years has been one of expansion, in terms of new markets, new products and increased acceptance through professional training on existing products and services.

Read More »

PermaPlate

How did PermaPlate start and what helped drive its success?

In the late 1970’s, Bill Nisson launched the PermaPlate line of automotive appearance protection products in response to consumer and dealer demand for more reliable products in this particular arena. Now, over three decades later, the needs of our customers continue to drive our business. Through the turbulence in the automotive industry over the past 30+ years, PermaPlate has stayed true to its basic objective – providing high quality products and exceptional service to dealer partners and customers every day.

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Simoniz USA

How did Simoniz get its start and what helped drive your success?

Our Simoniz® brand celebrated its 100 year anniversary in 2011, so for over 100 years we have been making appearance care products for the auto industry. We are involved nationally and internationally in the Car Wash industry, Reconditioning and Detail Market, Janitorial, Infomercial, and Big Box Retail. So it was a natural progression and a great fit for us to offer a program for the F&I industry under the Simoniz® brand.

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Treatment Products Ltd.

How did Treatment Products get its start and what helped drive your success?

Treatment Products Ltd. has been manufacturing quality automotive products for over 40 years. All of our high quality products are manufactured and packaged at our 65,000 sq. foot facility in Chicago, Illinois. The Treatment brand is successfully marketed and sold worldwide as a direct result of our commitment to high quality formulations and unsurpassed performance. Treatment Products Ltd. offers a full range of automotive cleaning, appearance, and protection products. We are a dedicated, experienced and reliable long term partner that has a proven history for making a difference.

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Trident Protection Systems

How did Trident get its start and what helped drive your success?

Trident was founded in early 2007. We provide a product that outperforms our competition while keeping sight of the fact that the Agent is our customer. Trident provides leading edge product, fast and flexible solutions to solve any sales challenges our Agents face, we enable their success in positioning our products in their dealers where they have the relationships. Trident’s team has vast experience in chemical manufacturing, engineering, dealer ownership, auto reconditioning, and the finance and insurance industries. Understanding every aspect of our field has allowed us to quickly become a premier appearance protection company in the industry.

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Xzilon, Inc.

How Xzilon company get its start and what helped drive your success?

Our company was actually started through an associate company, Granitize, which is based in Southern California and has been in business since 1930. We had a product that we were using in the aviation industry that we actually developed for Boeing.We thought that there would be a good use for it in the automotive industry. At NADA 2004, Xzilon was launched.

Read More »

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Cal-Tex Protective Coatings, Inc.


How did Cal-Tex start and what helped drive its success?

Cal-Tex began as the collaboration of two friends who met while serving in the Navy. Ronald Rago operated a business that sold undercoating products to dealers in California, and Gary Osborn had a similar business in Texas. They incorporated Cal-Tex in 1983, and combined their existing companies. Ron retired from Cal-Tex in 2006. Gary still actively participates in its day-to-day operations.

Cal-Tex acquired several chemical formulas in the 1980s which became the basis for additional exterior and interior sealant/protectant products. Further growth occurred in the early and mid-1990s with the acquisition of other chemical suppliers. Through the years, Cal-Tex has grown from servicing a handful of dealers with one product to supporting thousands of dealers nationwide with over 40 products.

When Ron Rago retired, Cal-Tex became an Employee Owned company (ESOP). In 2011 Cal-Tex was named as one of the “Best Places to Work” by the San Antonio Business Journal, one of the top 50 privately held companies in the San Antonio area, received the “ACE” award by the National ESOP association, was named for the second time winners of the “Innovations Award” by the NCEO (National Center for Employee Ownership) , as well as voted one of the top 50 small companies in the America by INC. Magazine. The advent of “employee ownership” has driven the company to new heights of cultural performance with a 44% increase in revenue over the last 2 years. Today Cal-Tex is 97% employee owned.

Tell us about the products that you offer and how they work.

Cal-Tex has several product choices with varied warranty coverages.

Our new product line, EnviroGuard NG™ family of products incorporates cutting-edge nanotechnology, leading the industry with superior product performance and unparalleled warranty benefits. www.ctpc.com

Exterior Paint Protection

All painted surfaces on your vehicle are covered for up to seven years against acid rain, oxidation, loss of gloss, bug damage, environmental fallout, paint overspray, water spots, methylene chloride, including painted bumpers, side view mirrors, original factory installed spoilers and painted body side moldings.

Expanded coverage for this product includes headlight lens dulling or fading, brake dust on chrome and aluminum alloy wheels and water spotting on chrome.

Interior Surface Protection (Fabric, Leather/Vinyl)

Our NG Fabric protection is our first ever water-based interior protection. The interior fabric, leather and vinyl surfaces are covered against permanent staining from lipstick, water or oil based products, vomit and urine. In addition, original factory floor mats and trunk carpet in the vehicle are covered from all permanent stains for up to seven years.

In addition, this product meets the most stringent VOC (volatile organic compounds) guidelines in the U.S.

Expanded coverage includes saddle leather and pigmented plastics (door panel and consoles)

Additional benefits available for this product family are: rental car reimbursement up to $50.00 per day; any vehicle under 48 months old is considered to be a new vehicle; renewable for life; no transfer fees for active U.S. Military; available 1 thru seven year terms; lease & smart buy terms.

Rust Inhibitors

Protecting against the effects of moisture, salt and humidity preventing against rust and corrosion from the inside out for use on inner-body panels. The benefits of this product extend beyond the auto manufacturer’s warranty.

Undercoating & Noise Inhibitors

This product for use on the exterior underbody effectively deadens road noise insulating against heat, cold and dust.

Windshield Protection

The ResistAll® Windshield Protection product is uniquely formulated to protect automotive windshield glass from damage due to rock chips and flying debris. The product incorporates the latest in nanotechnology creating a “Hydrophobic” effect between the foreign object and the glass. ResistAll® windshield product fills the pores and pits of the glass for ultimate protection to your costly windshield. This product comes with a fully insured warranty for up to five years, which is renewable for life, protecting the most vulnerable area of your vehicle against rock chips and cracks up to six inches.

Detail/Make Ready

Cal-Tex can provide the dealership’s Detail Department an extensive line of high quality, environmentally compliant make-ready chemicals and the necessary hardware items that (depending on the selected program), are made available with no up-front inventory charge to the Dealership.

How does your product offering differ from other appearance protection providers?

As Cal-Tex moves to excel in the automotive aftermarket industry, we continually strive to exceed our customer expectations to differentiate ourselves from our competitors. Our ownership culture ensures that every Cal-Tex employee owner works to provide a “Total Customer Experience.” Here are just a few of the benefits of partnering with Cal-Tex:

We manufacture and provide superior quality exterior and interior surface protection products (Nano Technology)

We offer effective window etch and body labeling theft deterrent products, backed by strong warranty protection

Our products are supplied with no up-front cost to the Dealership and are only paid for after the time of consumer purchase

All products are backed by top rated insurance carriers

Our in-house marketing and design departments customize specific point of sales materials.

We provide printed and video presentations to assist the F&I department with better product awareness

The Partners in Profit® program is designed to offer incentives to dealership employees for each sale of Cal-Tex products they produce.

Who are your target markets, how do you deliver your products to them and what message would you like to give them?

Cal-Tex makes available products and programs that fit any and all automotive dealerships throughout the United States. We have more than 90 employee owners nationwide, each one dedicated to the success of the dealership, sales representatives, and consumers.

Looking back over the past five years, how has the appearance protection industry changed and how do you see it changing in the future?

Products such as appearance protection programs have re-emerged in the past few years to be a key product in a dealership, generating significant financial income. Cal-Tex introduced a new product line, EnviroGuard NG™ (The Next Generation) in 2010. This new product line was specifically designed to meet new requirements for water-based automotive protectants as well as setting a new standard for effectiveness and friendly application. This line has been accepted enthusiastically by the marketplace, and along with the ResistAll®, ShadowMark®, and ATP® product lines, it positions Cal-Tex for continued success as the premier provider of automotive protection products in the automotive aftermarket industry.

What technology or services do you believe will drive your future success?

Cal-Tex and its employee owners pride themselves in providing our customers with superior products and exceptional service. Our Cal-Tex Sales Team is dedicated to support our customers from coast to coast. We have incorporated new technology into the selling process through providing QR Bar Codes on our point of sale materials which take the customer directly to our customer video on “You Tube”. Cal-Tex has developed and delivered sales presentations on the iPad that eliminate the need for paper presentations and ease of access to Cal-Tex sales material. Our warranty service representatives are here to service all consumer claims. Through processing the claim, our goal is to create a “Total Customer Service Experience” that exceeds the industry standard. Embracing new technology within our manufacturing, warranty services, and marketing helps leverage our services and programs provided to our customers to exceed industry standards.

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ECP Incorporated


Tell us about ECP, how it started and what helped drive your success

ECP Incorporated, and its affiliate, Daubert Industries, started in 1935 serving multiple industries including the US military and OEM (Original Equipment Manufacturers). Since 1969, ECP Incorporated, under its brand names, Auto Armor, The Protector and Platinum Protection, has served many of the finest automobile dealers in the nation. Today, ECP has distributors and agents throughout the United States, Mexico, Canada, and South Africa and continues to expand world-wide. The ECP story in recent years has been one of expansion, in terms of new markets, new products and increased acceptance through professional training on existing products and services.

ECP is driven by our desire to be an industry leader and not a follower. ECP was the first to provide fully insured, full repair warranties. We were among the first to provide Rips, Tears, Punctures and Burns Protection and to provide coverage for ALL VEHICLES. We realize the value of training and we were the first to create a dedicated national training center to provide agents and dealers with extensive sales support and training techniques.

Tell us about the products that you offer and how they work.

ECP offers a diversified line of products and programs which include: Appearance Protection/Protective Coatings, Aftermarket Finance Products, Customer Retention Maintenance and Appreciation Programs for new, pre-driven and leased vehicles as well as a complete line of Detailing, Prep, Service, Facility Chemicals and Supplies. ECP’s trusted brands, have protected over 45 million vehicles, since 1969.. Over 14,000 dealers use ECP products, programs and services.

Unlike traditional waxes, polishes and paint sealants, ECP’s Nano Technology System incorporates a miniaturization of molecular particles which provides greater surface tension, superior filling of pores, smoother surfaces and increased gloss and durability. These patented and trademarked technologies allow us to provide the most superior warranty coverages ever offered.

How does your product offering differ from other appearance protection providers?

As an actual manufacturer, we have introduced ECP Plus™ THE NEXT GENERATION IN PROTECTION, WHERE CONCEPTS BECOME REALITY™. ECP’s product innovations provide coverages never before offered. ECP Plus™ fights back against accelerated appearance deterioration. Our unique environmentally friendly nano particle formulas enable our dealers to protect the vehicle in a fraction of the time it takes traditional product and application methods. Unlike many other providers, ECP has the products, techniques and training to correct most damage such as exterior and interior repairs, headlight restoration, and molding/trim and wheel appearance. ECP is one of the nation’s largest detailing, prep and facility chemical manufacturers.

Our products and programs are available through a growing network of distributors and agents, supported by multiple distribution locations, ECP’s National Training Center and in-dealer field support. All of our Appearance Protection products are sold exclusively at the finest New Vehicle, RV, Motorcycle, Marine and Powersport dealers. We have branded programs and customized private label turn-key programs. We are flexible, creative and cutting-edge in our newest family of programs and invite all to explore our capabilities.

Looking back over the past five years, how has the appearance protection industry changed and how do you see it changing in the future?

In the past 5 years, Appearance Protection has moved from the sales floor and Aftermarket offices, into the F&I office. These products are enjoying a heightened awareness being presented by F&I professionals and aided by menu presentations at the dealerships. ECP, it’s agents and their dealers, have had some of the best months and years in history due to enhanced training (at the dealerships, agencies and our National Training Center), accountability, income development, higher performance standards and acceptance rates in F&I that continue to advance upward.

Given that there are so many offerings in F&I, time constraints and simplicity demanded by the consumers has led to the evolution of bundled programs. Our Ultimate, ECP Plus and Entire Care programs are providing dealers with value-added coverages for their customers, while generating lucrative profits without chargebacks.

What technology or services do you believe will drive your future success

There are multiple services and technology that are required for the future.

  1. Ease of sale — through bundled programs such as ECP Plus™ and Entire Care Protection supported by professional training and field support.
  2. Ease of product application – Finance Departments want to deliver vehicles immediately, they do not want to waste time setting appointments to have customers return for the application process. ECP’s nano particle formulas protect most vehicles in a fraction of the time of out-dated traditional application and product methods.
  3. Professional Claim Handling – Agents and their Dealers have a tremendous investment in the retention of their customers. ECP prides itself on our Better Business Bureau A+ Award Winning claims Department, accredited since 1993. Customers can file a claim online or speak to a live claims representative.
  4. E-training will be essential for the future along with APPs for all mobile devices, webinars, training modules and our soon-to-be-released new website. ECP is committed to expanding its E-training capabilities.

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