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Open Dealer Exchange Response to April 7th Software and Technology Article

Posted on April 18, 2011

Dear P&A Online: This letter is in response to the April 7 article “New Technology Devices and Real-Time Processes to Guide 2011 Focus for Product Providers” posted in the Software & Technology channel. As part of the article, Diana interviewed Marty Zwolan of Open Dealer Exchange and Mark Virag from Open Dealer Exchange’s Provider Exchange … Read More »

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Question About Drive Service Retention and Be Your Dealer’s Hero

Posted on April 15, 2011

Hi Kelly: In the article, you made reference to a NADA study “that showed that 83% of the customers that perform their routine maintenance with the selling dealer will return to them to purchase another vehicle. If a customer ONLY performs their warranty work or nothing at all with the selling dealer, then only 17% … Read More »

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