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Mitigate, Shmitigate

Mitigate, Shmitigate

Attorneys are not like normal people. When normal people wake up in the middle of the night, they think about sex, money troubles or the burritos they ate before going to bed. But not attorneys. They think about the hidden meaning of 16 CFR 681, Appendix A, Part IV. At least this one does. Let … Read More »

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The Evil That Men Do: What To Do About It (Part II)

The Evil That Men Do: What To Do About It (Part II)

It is encouraging to learn that someone other than my mother actually reads the articles I write (though to be fair, I’m pretty sure Mom is just trying to sound encouraging). E-mails I received since the first installment of this article was published all struck the same cord: I had vastly underestimated the evil. Apparently, … Read More »

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The Evil that Men Do: Players Who Abuse the System (Part I)

The Evil that Men Do: Players Who Abuse the System (Part I)

The nice thing about vehicle service contracts is that they can generate a lot of money for those who sell them. The bad thing about vehicle service contracts is that they can generate a lot of money for those who sell them. What I mean by that seeming contradiction is that the same system that … Read More »

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Using Social Media to Bolster Search Engine Optimization

Using Social Media to Bolster Search Engine Optimization

So you still can’t convince yourself or the powers that be that the social three – social media, social networking and social marketing – are anything more than an excuse to play on the computer during work hours? There has to be more to it than participating for the purpose of winning new business, enhancing … Read More »

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Successful Administrators Offer More than Cheapest Products

Successful Administrators Offer More than Cheapest Products

Administrators are often urged to provide products to agents and dealers that are “cheap in price and low in value.” Agents and dealers flock to the “easy and cheap” products. Unfortunately, most of the administrators that entered the industry with an easy, simple and cheap product are the same administrators that are no longer in … Read More »

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Integrating Social Media as Part of Your Marketing Mix

Integrating Social Media as Part of Your Marketing Mix

It’s difficult to miss the transition that offline and online marketing is undergoing right now. And while it’s in vogue to discuss the decline of traditional marketing, traditional marketing isn’t alone in facing stiff competition for budget. Recently, Ben & Jerry’s informed e-mail subscribers they would no longer be receiving a newsletter but should instead … Read More »

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