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DealerTrack Launches Program to Reduce DMS Costs

Launching its largest and most aggressive DMS marketing program to date, DealerTrack is putting its money where its mouth is, claiming it can save most DMS customers at least 50 percent – or it will pick up the bill.

The new “DealerTrack DMS Switch and Save 50% Program” began on Monday. Under the program, DealerTrack says it will save users of competing DMS systems* at least 50 percent compared with the cost of their current DMS. If it cannot, DealerTrack will pay for one month of the dealer’s current DMS service.

*Qualifying competitive systems include ADP (Elite, Drive, ARG/EDS, Web Suite 2006, Web Suite 2007) or Reynolds & Reynolds (Power/UCS, ERA excluding ERA ES).

Posted in Auto Industry News0 Comments

Independent Inspections Offer Expertise and Efficiency

Independent Inspections Offer Expertise and Efficiency

The mechanical damage inspection industry has gone through dramatic changes in the last 25 years since the need for an independent inspection process became evident. As a new decade begins, the industry continues to evolve, driven largely by the economy, regulations and technology.

Difficult economic times have forced many vehicle service contract companies to re-examine how they do business and it has led to staff reductions and a greater reliance on third-party inspectors. Carr Appraisals Inc. is one company that provides independent confirmation of repair facility diagnoses and an opinion as to the cause of mechanical breakdown failure.

Vice President of Operations, Ted Ginnity, says Carr Appraisals tailors inspection programs to its customers’ needs, which provides a more streamlined, less expensive inspection program. For example, in many cases, there is no longer a need for a vehicle service contract company to keep an inspection coordinator on staff. Additionally, the use of electronic reporting and imaging reduces the storage and filing difficulties of paper forms.

Economic concerns have also led to new services such as targeted audits. These can be less expensive than full audits and often produce greater results. Specific dealers and repair facilities are audited based on customer complaints or claims that don’t fit the norm.

“Customers may receive satisfaction survey cards for work they never had done and this raises a red flag,” Ginnity explains. “Significant financial reward can be gained from targeted audits if you know what you’re looking for. The use of this type of audit can also reinforce the VSC/Dealer contract.”

Challenges of Direct Marketing

The emergence of the Internet and other avenues of direct selling to customers have changed how service contracts are sold. There is no longer complete dependence on the F&I department and this has prompted administrators to look for new ways to keep risks low.

In response, Carr Appraisals has developed pre-purchase inspection programs to cut down on short-term claims. By inspecting a vehicle before it has a contract issued, the administrator can expect some assurance that a vehicle is in decent shape and is not sitting on a lot somewhere with a failed engine or transmission. The programs are not going to catch every defect, but 30/60/90 day claims are reduced substantially.

The emergence of direct call centers in the marketing of service contracts has also prompted numerous new regulations and challenges for the industry. “Consumer regulations are a mixed bag because they are based on good intentions but the variability by city and state makes them difficult to manage,” Ginnity says.

The inspection process has become more challenging because administrators in some cases are not permitted to provide full information about the vehicle to be inspected due to privacy concerns. This can create a guessing game when an inspector goes to inspect a vehicle.

On the other hand, an increased focus on customer service and satisfaction is a by-product of ever increasing scrutiny. “We know our clients are trying to be as fair as possible and find in favor of the customer whenever possible,” Ginnity says. “The old myths are not true. It is possible to be for the customer and still make a profit.”

Accounting for Technology

No industry in the world has had more technological advances in the last 10 years than the auto industry. Vehicles have been profoundly changed by computer controls, high-tech materials, better emissions and increased fuel economy.

These developments require vehicle service contract companies to understand the technology because it tends to be more complicated and expensive to repair.

“It is the responsibility of third-party inspectors to learn about the technology and help service contract companies understand the nature of the failures so they may determine liability and a reasonable repair,” Ginnity explains. “This requires a huge amount of research and learning.”

Technological advancements are being driven by emissions standards, customer requirements and government regulations. Independent inspectors have also changed their processes to keep up with the industry. The use of high-tech testing devices, electronic reporting and scheduling, and real-time information is necessary to satisfy VSC clients in an ever-changing industry. More changes are guaranteed in the future, so it is the responsibility of independent inspectors to continue to be innovative and flexible.

“Even with all the changes and obstacles we face, we strive to be more client-friendly every day. Some things will never change and we keep looking for ways to give the most beneficial and cost-effective service to our clients,” Ginnity says. “What has worked for us for the last 20 years should help to carry us on for the next 20.”

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National Suppliers Strengthen Providers’ Relationships

National Suppliers Strengthen Providers’ Relationships

If you are managing a number of dealerships by state, region or nationally, it might be time to consider a national supplier to offer a product line you do not currently offer your dealers. The benefits extend far beyond those to the supplier and can positively impact your business and dealerships’ F&I departments.

F&I suppliers live and die by effective distribution, so the power is in the hands of providers who offer that distribution to choose companies that best meet their needs and fit their business models.

Simoniz® USA is a national manufacturer of car wash, janitorial, retail and F&I warranty products. Simoniz Division President Mark Trahan says the F&I partnerships his company has established have given Simoniz the opportunity to be in markets with companies that are already well perceived and that have well-developed dealer relationships. In exchange, Simoniz offers a turnkey solution for a provider’s dealer clients that would be difficult for the provider to develop on its own.

“These partnerships allow two strong companies to bring real value to the dealer,” Trahan says. “The value comes in the form of training. Our strategic partnerships allow us to bring multiple ideas to the dealer. In an ailing economy, the best way to help dealers is to provide them with products and training that deliver strong profits and strong CSI.”

When choosing a possible supplier, the relationship should be based on several factors. The supplier should have outstanding credibility and have the interests of your own company in mind. In addition, suppliers must be properly insured, offer realistic coverage, and make training a foundation of their business strategy. “There needs to be a strong strategic and ethical fit for it to work,” Trahan says.

A clear, effective message backed by solid training is especially important to reach dealers who may be so consumed with keeping their business going that they aren’t immediately receptive to new opportunities. Providers need to understand the dealer’s mindset and explain that the purpose of a new product is to help F&I managers get more “yes” responses from customers.

National Suppliers

Some advantages of national suppliers include:

  • Unique blend of tools
  • Significant branding opportunities
  • Expertise in a specific area
  • Specialized training

“We developed our products and programs from the car buyer up,” Trahan says of Simoniz’s business model. “Knowing what the customer wants to buy versus what we want to sell is what we consider to be the most critical distinction in getting more yes’s from the customer.”

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