Channel | Appearance Protection | Treatment Products Ltd

Tell us about Treatment Products – how it started and what helped drive your success

Treatment Products Ltd. has been manufacturing quality automotive products for over 40 years. All of our high quality products are manufactured and packaged at our 65,000 sq. foot facility in Chicago, Illinois. The Treatment brand is successfully marketed and sold worldwide as a direct result of our commitment to high quality formulations and unsurpassed performance. Treatment Products Ltd. offers a full range of automotive cleaning, appearance, and protection products. We are a dedicated, experienced and reliable long term partner that has a proven history for making a difference.

Tell us about the products that you offer and how they work.

Our in house R&D department is dedicated to developing the highest quality protective coatings technology. Treatment Products Ltd. has over four decades of research and product development that has led us to providing OEM products for: vehicle manufacturers, OEM suppliers and well respected companies world-wide. The result of our technology is a line of the highest quality automotive protective coatings that include: paint, fabric, vinyl, leather, and rust and under-body sealants. Our interior protection products include warrantied protection from interior rips, tears, punctures and burns.

How does your product offering differ from other appearance protection providers?

Our exterior and interior vehicle protection products are accompanied with value packed consumer warranties backed by a nationally recognized “A” rated insurer. Our protective coatings systems will meet all of the needs of various U.S. markets that have different environmental conditions. We specialize in providing products, programs and training that generate enthusiasm and excitement for the agent, dealer and consumer.

Who are your target markets, how do you deliver your products to them and what message would you like to give them?

Our protective coatings program is designed to help new and pre-driven vehicle owners maintain and add the highest re-sale value for their vehicle. We provide comprehensive merchandising, point of sale materials, brochures, videos and showroom demonstrations so that the dealer can easily and effectively demonstrate the added value of appearance protection to the consumer.

Looking back over the past five years, how has the appearance protection industry changed and how do you see it changing in the future?

Economic market conditions have had a direct impact on the length of time a customer keeps their vehicle. With a longer time of ownership consumers are paying more attention to keeping their vehicle in like-new condition both mechanically and cosmetically. The importance of overall retained value and longer vehicle ownership has led us to enhancing our vehicle protection products with renewable for life warranty coverage.

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