Channel | Appearance Protection | PermaPlate

How did PermaPlate start and what helped drive its success?

In the late 1970’s, Bill Nisson launched the PermaPlate line of automotive appearance protection products in response to consumer and dealer demand for more reliable products in this particular arena. Now, over three decades later, the needs of our customers continue to drive our business. Through the turbulence in the automotive industry over the past 30+ years, PermaPlate has stayed true to its basic objective – providing high quality products and exceptional service to dealer partners and customers every day.

Tell us about the products that you offer and how they work.

PermaPlate offers a full line of aftermarket automotive appearance protection products that include exterior and interior chemical protection (Paintguard®, Fiberguard®, Leatherguard®), windshield protection, dent and ding protection (DentGuard®), door edge and cup guard protection, and paint and tint protective film (Clearplate® / SolarPlate™). PermaPlate also offers additional vehicle protection products such as tire and wheel protection (Axis Tire & Wheel) and a theft deterrent program (Etchguard®). All PermaPlate products come with industry-leading, “A” rated insurance backed warranties, highlighted by the newly released Ultimate Appearance Protection option. PermaPlate also offers reinsurance options to accommodate all varieties of dealers and/or dealer groups. PermaPlate ensures that all chemical products offered are compliant with all state and federal regulations.

How does your product offering differ from other appearance protection providers?

PermaPlate differs from other appearance protection providers by its proven track record for its consumer, dealer and agent satisfaction, excellent time-tested products, and corporate culture of quality and integrity over its 34-year history.

Who are your target markets? How do you deliver your products to them and what message would you like to give them?

Our target markets include all small, medium and large cap dealerships, both public and private nationwide. Through our ever-expanding agent base, dealerships receive training on all program aspects including product knowledge and sales techniques. Our goal is to provide a win-win-win situation for the agent, dealer and consumer by providing first-rate customer service and products.

Looking back over the past five years, how has the appearance protection industry changed and how do you see it changing in the future?

There has been resurgence in demand for appearance protection products that have strong insurance backing, are environmentally compliant, and provide excellent protection with professional customer service. PermaPlate’s past and future success is reliant on keeping up with industry demands and the ever-changing regulations, while maintaining the company’s core values of taking care of the customer.

What technology or services do you believe will drive your future success?

PermaPlate is continually working on providing the most advanced processes in which to electronically submit/receive payment and warranty registrations, as well as developing innovative ways to present training, sales techniques, and real-time reporting through web-based tools and continuing to expedite customer service and claims process.

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